Bite is introducing the “Bite Certified” retail sales training program to ensure that retail staff and, ultimately, consumers understand the many important features of Bite Golf shoes and sandals. The program emphasizes the Bite brand as “better shoes at a better price,” furthering Bite’s cause of promoting good foot health.

“The Certified Bite Professional Program makes it easy for Bite retail partners to deliver a consistent, informed message about the benefits of Bite Footwear,” says Dale Bathum, Owner and Founder of Bite Footwear and fan of the new program. “For retailers it offers an extra level of support from Bite, while consumers gain the advantage of knowing what sets Bite apart from the competition: comfort and value.”

Formally introduced to retailers at the 2005 PGA Merchandise Show, the Bite Certified training program seeks to enhance Bite product knowledge at the retail level. The training involves a 30-minute CD tutorial, a written test and clinic performed by a Bite representative. Those who pass and become “Bite Certified” are given a certificate of achievement in addition to discounts on Bite product and recognition on the Bite website.

Topics covered during training range from Bite Footwear’s history and philosophy to specific product features and tips on ensuring a proper fit. Highlights include an in-depth look at the benefits of Bite’s Orthosport line, a collection of sandals and closed toe shoes that offer specialized footbeds and a liner for extra comfort, support and accommodation of orthotics.

Bite plans to roll out the certified program to key accounts this season, with plans to include all Bite retailers as the program moves forward.

Atlanta-based PGA Tour Super Store and New England chain, Golfer’s Warehouse, are the first retailers to roll out the new Certified Bite Professional Program. Current certified members at the PGA Tour Super Store include: Frank Fisher, Stanton Chapman, Robert Nash, Jeremy Phillips, Beth Collett and Michelle Martin. At the Golfer’s Warehouse, certified members include: John Pagano, Rich Majowicz, Calie Ritche, Tom Johnson, Robb Hertel, Tom Kirby, John Simanski, Jamie Lloyd, Bendan Dwyer, Frank Javarone, Ashley Mailett, Russell Johnson, Jeff Ainsley, Jeff Cyboroan, Bill Butcher, Mike Butcher and Alistar Catto.