Birkenstock has opened its fourth store in London last week, securing an iconic corner location in the affluent Chelsea neighborhood in West London, UK.
The new 900-square-foot, located at Blacklands Terrace on King’s Road, is a “testament to Birkenstock’s dedication to craftsmanship, heritage and innovation,” said the company in a media release.
“King’s Road, renowned for its rich history and vibrant culture, provides the perfect backdrop for Birkenstock’s new store. The light-filled space brings the brand’s unparalleled walking experience and timeless footwear designs to Chelsea’s cultural landscape,” the company continued.
With this latest opening, Birkenstock said, “The store’s design pays homage to the cultural heritage of King’s Road, blending historical and modern influences with Birkenstock’s 250-year-old shoemaking tradition. Architectural elements such as glazed ceramic tiles echo Chelsea’s Victorian and Edwardian buildings, while natural materials like cork and leather—core components of the brand’s iconic footbed—reinforce its commitment to quality and craftsmanship. Earthy tones and rugged, minimalist forms embody the brand’s ethos, while the contrast of concrete flooring adds a modern urban touch.”
The London, Chelsea store is Birkenstock’s sixth retail location in the UK. The company operates 37 stores in eight European countries, including this new location, with further openings planned in key cities.
Image courtesy Birkenstock Group B.V. & Co. KG
