BikeCo has added three sales agencies to its outside sales representation.

  1. James Smat is the principal for the HidePDX agency and will service Oregon, Washington, Idaho, and Montana. Smat comes to BikeCo as a 15-year veteran serving retailers in the Pacific Northwest.
  2. Turbo Sports represents the BikeCo brands in Utah, Colorado, New Mexico, and Wyoming. Ryan Barrett and Jeff Wilbur are the core of the Turbo Sports team and bring decades of combined experience in the cycling industry, ranging from roots in BMX racing to owning bike shops and sales management for cycling brands.
  3. The Gold Agency will work with BikeCo’s dealers in Michigan, Ohio, Kentucky, and Indiana. Jeffrey Gold, Peter Gast and Scot Allen are the Gold Agency’s ground team, each with decades of experience in the cycling industry in varied roles.

“We could not be more enthused about including HidePDX, Turbo Sports and the Gold Agency” in our sales and service team,” said Roy Hough, BikeCo director of business development. “Their reputations shine amongst dealers in the regions they serve, and we are confident that they will bolster our service and partnership with IBDs in these great states.”