Big Daddy Unlimited, the members-only online guns and gear store, announced that Jeffrey Hayzlett has joined the company as vice-chairman.

In this role, Hayslett will focus on operational effectiveness, scale and infrastructure systems/processes, marketing and sales reach and conversion; brand value, community management and membership growth/expansion, product market, merchandising, inventory, facilities, retail growth, financing, capital resources, content strategy, and additional business and leadership responsibilities to support the company’s expansion.

Hayzlett is chairman and CEO of The C-Suite Network and chairman of TallGrass Public Relations. He spearheaded the growth of C-Suite Network and its entities, including C-Suite Radio.

Hayzlett serves on a dozen corporate boards, including DocuSign. Hayzlett is in five business Halls of Fame, a public speaker, TV host, podcaster, and author of four best-selling business books.

“I’m honored to join such a dynamic team that works to defend some of the most basic freedoms enshrined in our Constitution,” said Hayzlett. “Big Daddy Unlimited has incredible potential for growth and this opportunity to join the team was one I couldn’t pass up. The sky’s the limit and I can’t wait to continue defending our freedoms and working towards continued scalability.”