Steve Lindenau has been appointed CEO and president of fitness equipment manufacturer, BH North America, which owns the BH Fitness, Bladez Fitness and Easy Motion e-bike brands.


Lindenau’s 25 years in the fitness and bike industries include serving as president at Diamondback Fitness, Teutonic Sales and Distribution, and Trek Germany. He also served as an executive with Vision Fitness.

Lindenau served over two years as the national sales manager for BH Fitness until recently being appointed general manager of Easy Motion Electric Bikes, a division within the BH Group and a post he will continue to oversee with his new role as CEO at BH North America.

“Mr. Lindenau is well respected in the industry as a global leader with his international work in fitness,” said Pablo Lazarrga, CEO of the BH Group, which is based in Spain. “He is the ideal choice to lead our U.S. division. His proven leadership will be a driving force to lead a complex organization with his strong executive skills and personal qualities.”

Lindenau’s vast experience, steeped in fitness equipment and bikes will serve him well in his new position at BH North America.

“I am excited about this opportunity,” Lindenau stated. “We have set forth lofty goals, but I believe we have the right team in place to meet the challenge. BH has a great international presence and I look forward to growing our customer focused business in the United States and Canada.”

Lindenau will also take a post on the BH North America Advisory Board.