Bensussen Deutsch & Associates, LLC (BDA), a global merchandise agency serving iconic brands and companies, including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, announced the promotion of Lisa Battistoni to divisional vice president of Program Management.
With a proven record of building large e-commerce solutions, Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.
Before BDA, Battistoni spent 25 years at Nordstrom, scaling the retailer’s
e-commerce experience during rapid growth and digital transformation. In her new role at BDA, Battistoni will oversee website programming for B2B and B2C clients, manage the online journey and collaborate with cross-functional departments to ensure a flawless experience.
“Lisa’s promotion to DVP of Program Management reflects her significant contributions to the organization and exemplifies BDA’s commitment to fostering talent,” said Barry Deutsch, chief sales officer at BDA. “With a proven ability to transform digital experiences into powerful growth engines, Lisa is uniquely positioned to enhance our online programming. Her leadership will be instrumental to BDA as we continue to advance our e-commerce offerings.”
“Throughout my career, I’ve been passionate about creating seamless online experiences that connect customers with the right products,” said Battistoni. “Stepping into this new role will expand my responsibilities and enable me to drive innovation and build strategies that elevate our e-commerce capabilities and the services we provide for our clients. The BDA team boasts unique talent across the board, and I look forward to continuing my journey here in this new capacity.”
Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. Clients include automotive, sports, technology, entertainment, medical, fitness, and beverage industries.
Images courtesy BDA
