Bensussen Deutsch & Associates, LLC (BDA), which bills itself as “the nation’s leading merchandise agency” for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, has appointed Nina Kersey as senior director of sales.
Kersey, who reportedly brings a wealth of industry knowledge and extensive leadership experience from Fortune 500 companies, is expected to play a key role in elevating the branded experience for BDA’s fitness client portfolio.
“Joining BDA at this transformative stage of its growth is a tremendous opportunity,” Kersey commented. “Collaborating with iconic brands and leading a dynamic team, I’m eager to contribute to BDA’s continued success and create new opportunities that deliver lasting impact for our clients.”
Kersey joins BDA from Bamko, where she served as senior director of national accounts. Prior, she was the senior director of customer success at Image Solutions, Inc. and also held sales leadership roles at LVMH, L’Óreal and Macy’s.
“Nina’s deep domain expertise in sales strategy, customer success and market expansion will be instrumental in further elevating BDA’s offerings to its fitness clientele,” BDA said in a media release.
“Nina’s proven track record with top-tier brands and her exceptional sales leadership will be invaluable as BDA continues to grow and innovate,” said Barry Deutsch, chief sales officer at BDA. “Her ability to forge strategic partnerships and navigate the marketplace positions her perfectly to drive expansion and deliver sustained value across fitness clients.”
Images courtesy Bensussen Deutsch & Associates, LLC
