Banana Republic, a Gap, Inc. brand, unveiled its redesigned New York City flagship store. Located at 552 Broadway in New York City’s SoHo District, between Prince and Spring Streets, architect and interior designer Noa Santos of Nainoa and creative advisor Jacqueline Schnabel, worked with the retailer in remodeling the space.
The store’s features merge a retail experience with art and architecture amd showcase Banana Republic’s men’s and women’s ready-to-wear, accessories and home collections within 17,000 square feet, covering two floors.
New to the SoHo store is the addition of BR Home, which offers furniture, lighting and other home goods.
Gap, Inc. Creative Director Zac Posen shared, “It was a special experience to collaborate with Noa Santos, Jacqueline Schnabel and the in-house Banana Republic team to curate an incredible SoHo flagship experience that celebrates the brand’s heritage with a modern point of view through immersive experiences across fashion, art, global culture and more.”
Santos and Schnabel combined travertine, brass, and Venetian plaster textural elements with an array of art and artistry, including an installation by Mexico-based artist Angela Damman, known for incorporating sustainable handmade textiles made from regenerative native plant fibers.
Banana Republic SoHo combines other artwork, seasonally rotated, in partnership with Schnabel, the first of which includes a bespoke chair, wall hanging artwork and hammock displayed amidst greenery in the entry area and windows.
Images courtesy Banana Republic
