Backcountry.com CEO Jill Layfield will deliver the keynote address at the Outodoor Industries Womens Coalition (OIWC) Thought Leaders breakfast at Outdoor Retailer Winter Market next month.

In 2004, Layfield stumbled upon a posting for a marketing position with a small eCommerce company called Backcountry.com and decided to send over her resume. Little did she know shed not only uproot from the San Francisco bay area to Park City, UT, but that shed also move up through the ranks from Backcountrys director of customer marketing role to become the VP of product development in 2009, COO in 2010 and CEO in 2011.
 
Prior to joining the Backcountry team, Layfield was with Shutterfly.com, where she managed customer acquisition, retention and loyalty, partner marketing, and retail business development programs. Shes also held positions with Cisco Systems, Infogear (a startup focused on the marketing for Internet appliances), and 8×8 (a manufacturer of videoconferencing products and a VOIP service provider). Jill graduated from Santa Clara University with a BA in Communications.
The OIWC Thought Leaders breakfast will take place from 7 to 9 am Jan. 25 at the Marriott Hotel across West Temple from the east entrance to the Salt Palace.