Big Idea Brands, LLC named Larry Fihma as  senior vice president of production at Flow Society, its lacrosse apparel label.

Fihma brings with him tremendous experience in the apparel industry, with an emphasis on production and operations. His background includes 20 years as EVP of production for leading lifestyle brands. The addition of Fihma is the first in a series of strategic moves the company is making to marry Flow Society’s enormous early success with the infrastructure necessary to take Flow Society to the next level.

“We are excited to have Larry joint the Flow team as we expand into new segments such as golf, women’s, basketball and other apparel. His vast sourcing and product development background will ensure our customers receive the highest quality product on time in order to meet the ever-growing demand for Flow Society apparel,” stated Mark Elenowitz, CEO Flow Society/ Big Idea Brands.

Big Idea Brands Chairman and GMFI advisor Adam Rothstein added, “We are thrilled to have recently increased our investment in the company during this exciting growth phase. We have complete faith in Mark and the team he is assembling. We remain committed to supporting the company as it builds its business by adding experienced and motivated executives to its existing talented core. We have the world class design team that has been with the company since day one. The addition of Larry ensures these designs will be delivered on-time and are of the quality our loyal customers expect from us. And were just getting started…stay tuned.”

Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company.

Flow Society represents the flow of the game and the flow of energy from a growing culture. It encompasses a community of players who come together to participate in a way of life that is different from all other sports. We are an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. Our unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows.

Flow Society, in the three years since inception, has expanded rapidly across the US and Canada. Flow Society is carried in Bloomingdales, Dick’s Sporting Goods stores, Sports Authority, Modell’s Sporting Goods, MC Sports, Olympia Sports, Dunham’s Sports, in addition to its expansion to camp stores including Lester’s, Denny’s Childrenswear and lacrosse specialty stores.