Revolve Group, Inc. announced the appointment Melanie Cox, CEO of Backcountry, to its board of directors as well as the audit and compensation committees effective immediately.

With 25 years of industry experience, Cox has served in CEO, president and chief merchandising executive roles for prominent retail brands including as CEO and interim CEO of women’s fashion retailers Wet Seal and rue21. Earlier in her career, Cox served in senior-level roles at Urban Outfitters, Gymboree, Scoop NYC and Contempo Casuals (acquired by Wet Seal). She is also the founder of MBC Consulting, where she advises private equity and corporate clients on retail industry trends, risk assessment, strategic direction, and identifying market opportunities including mergers and acquisitions.

“Melanie is a proven leader with deep apparel industry experience,” said Revolve Co-Founder and Co-CEO Michael Mente. “Her experience successfully guiding public and private companies in our industry is a great complement to our already strong board. I am excited to tap into Melanie’s breadth of industry knowledge and confident that her contributions to our board will be invaluable in shaping Revolve’sfuture strategies for growth and unlocking shareholder value.”

“I am thrilled to join the Revolve board and excited to contribute to the company’s continued success,” said Cox. “Mike, Michael and their talented team have built Revolve into a globally recognized brand serving a loyal and growing customer base. Powerful e-commerce tailwinds, generational shifts and global expansion opportunities create a long runway to further capitalize on their success in the years ahead.”

Cox is replacing Jennifer Baxter Moser on the board. Moser, a managing director at TSG Consumer and a Revolve director since 2012, submitted her resignation from the board on July 28, 2020.

“On behalf of the board and leadership team, I want to thank Jenny for her dedicated service and outstanding contributions to our success during the past eight years,” said co-founder and co-CEO Mike Karanikolas. “Her considerable talents and deep insights into the Revolve core customer demographic have played a critical role in the development of our margin-accretive portfolio of owned brands, our industry-leading marketing strategy and the launch of Revolve Beauty, which has become our fastest-growing product category in recent months.”

“I feel honored to have been part of the Revolve journey over the past eight years,” said Baxter Moser. “I have been a passionate Revolve fan from the very beginning, and I am so proud to see what Mike, Michael and the team have created. What began as a bootstrapped startup has emerged as an industry leader and a brand that is shaping the future of fashion. They have been innovators in every aspect of the business. I know they will continue to do great things and I am excited to watch their continued success.”