Backcountry has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport, and Steep & Cheap.
Satya has more than 20 years of financial executive experience. He has led numerous transactions and spearheaded financial and operational improvements for global companies across consumer sectors. Most recently he served as a principal at TSG Consumer Partners, Backcountry’s financial and strategic partner. He worked closely with Backcountry in his previous role. He joined TSG in 2016 to lead its portfolio operations group, where he helped scale digital brands, including Backcountry, Canyon Bicycles and the Chemical Guys.
“Girish brings tremendous value to Backcountry’s leadership team,” said Backcountry CEO Melanie Cox. “His institutional knowledge and sharp financial mind will be a great asset to support Backcountry’s continued growth.”
“I’m excited to continue partnering with Melanie and the leadership team at Backcountry in this new role,” said Satya. “The combination of accelerating e-commerce tailwinds and increased participation in outdoor recreation will benefit Backcountry’s online native business model. Backcountry’s unique culture and global scale will position us well to continue pursuing new and innovative ways to engage our passionate customer base.”
Before joining TSG, Satya served as CFO for The Bay Club Company and led its exit from KSL Capital to York Capital. He’s also held senior financial and operations roles at private-equity-backed businesses. He started his career at Alvarez and Marsal focused on corporate performance improvement. He currently serves on the board of Canyon Bicycles GmbH and is the President of the di Rosa Center for Contemporary Art.
Photo courtesy Backcountry
