JD Sports Fashion has appointed Bert Hoyt, most recently vice president and general manager of Nike EMEA, as its non-executive director, effective immediately.

Hoyt joined Nike in 1998 and retired in January.

JD Sports said in a regulatory statement that Hoyt is acknowledged for transforming Nike’s business in Western Europe and EMEA over the last nine years, achieving growth in revenues and profitability. Prior to Nike, he spent 10 years at Puma as general manager for Puma International. Hoyt was a Top 200 ATP Tennis professional from 1977 to 1984.

Peter Cowgill, executive chairman, commented: “I am delighted to welcome Bert to the Board of Directors of JD. Bert has extensive knowledge of the market in which JD operates and a deep understanding of key supplier relationships, market dynamics and international operations. I have every confidence that Bert will have an extremely positive impact on the future of JD and its ongoing growth and success. It will be a real pleasure to work together on the Board. I am also pleased to confirm that we are making substantial progress with regard to additional Board appointments, which will address the composition, skill sets and balance of the Board.”