Back River Group will distribute Dexshell socks, gloves and hats to all its sporting goods channels beginning Fall/Winter 2021/22 with the exception of bikes.
Orders in place under the current structure will remain in place for Fall/Winter 2021.
Jeff Salhany, Back River’s president, said, “We are very excited about working with this great brand. We know they are the technical leaders in this field and their products complement our current lineup very well. We’ve been keeping an eye on this market segment for some time and as we have seen the technology evolve and performance improve, we’ve seen the demand rise.”
Photo courtesy Dexshell
