H2O Audio, the manufacturer of headphones and accessories for active people, announced a multi-year partnership agreement with 2-time World Ironman Champion, Craig Alexander, and celebrated triathlete couple, Greg and Laura Bennett…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Yue Yuen Revenues Slide 8% in October
Yue Yuen Industrial (Holdings) Ltd. reported its operating revenue in October fell 8.0% from a year earlier to US$405.9 million. The athletic footwear maker, a unit of Taiwan's Pou Chen Corp., said its revenue for the January-October period was US$4.
Jamba Juice to Release Apparel LIne
Jamba Juice said it entered into a license agreement with Headline Entertainment to develop a line of Jamba inspired apparel. The companies will create men’s, women’s and youth T-shirts, sweatshirts and headwear, as well as a tote bag. it well
Li Ning’s Shanghai unit buys 20% stake in Suzhou DHS
Li Ning Co Ltd announced that its non-wholly-owned subsidiary, Shanghai Double Happiness Co Ltd, will buy a 20% stake in Suzhou Double Happiness Guan Du Sports Equipment from Wujiang Daoboer Sports Equipment…
Skechers to Enter Medical Apparel Market
Skechers USA, Inc. signed a licensing agreement with Strategic Partners, Inc., the makers of Cherokee Medical Apparel, to create and distribute a SKECHERS-branded line of apparel for nurses and other healthcare professionals that will launch in January 20
Best Buy to Start Selling Fitness Equipment
Best Buy Co. starting Wednesday will be testing the sale of health and fitness equipment in 40 stores across the U.S. Stores in Arizona, Colorado, Iowa, Maryland, Massachusetts, Nebraska, New Mexico and Texas will sell pedometers, special MP3 players, yog
Teva Hires Backbone Media
Teva, a division of Deckers Outdoor Corp., has retained Backbone Media to manage its public relations…
Backcountry.com Unveils Stoic Apparel Brand
Backcountry.com unveiled its new bomber apparel brand Stoic. Stoic is a new line of premium technical gear that “has captured, cultured and distilled mountain adventure into everlasting alpine apparel.”..
Ahnu Footwear Commits $10,000 to Breast Cancer Fund
Ahnu Footwear, a division of Deckers Outdoor Corp., has pledged $10,000 to the Breast Cancer Fund and its work to eliminate the environmental causes of the disease…
Mountain Khakis Launches Corporate Sales Program
Mountain Khakis has launched its RearGear Team Apparel and Uniform Program, a corporate sales program available to companies and organizations choosing to streamline their team’s on-duty appearance…
Charles River Apparel Supports Wellness Warriors
Charles River Apparel was the official apparel sponsor of the Wellness Warriors, a paddling support group for men and women of all ages diagnosed with cancer. The apparel manufacturer provides operational support for the team, including the donation of of
NEMO Gains Overland’s Certification
NEMO Equipment, Inc., manufacturer of extreme conditions and AirSupported tents and outdoor gear, was recently added to Overland Training’s list of distinguished Overland Certified companies…
Study: Team Sports Participation Increases Some Unhealthy Behaviors
A new study finds while most parents might think participation in team sports doesn’t necessarily result in teenage boys adopting healthier behaviors, it is actually associated with increased fighting and drinking…
Johnson Outdoors Completes Watercraft Consolidation
Johnson Outdoors Inc. said the consolidation of U.S. operations for its Watercraft brands in Old Town, Maine has been completed ahead of schedule. The company hosted an open house on Tuesday for local and state officials at its newly refurbished 136,000 s
European Outdoor Group Seeks Sustainability Standards
The Standards and Regulations Committee (part of the Sustainability Working Group) in Zug, Switzerland will aim to compile the definitive industry resource in the form of an open database with regard to the different regulations, standards and labels asso
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal