DuPont Protection Technologies unveiled its new DuPont Kevlar brand marketing campaign – “Dare Bigger” – along with its sponsorship of ESPN X Games through 2015…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Reebok and Les Mills Release New Workout Concept
Reebok and Les Mills revealed The Project: Immersive Fitness, a totally new workout concept that is set to revolutionize the Studio Fitness industry…
Supreme Court Rules for Nautilus in Patent Case
Nautilus Inc. announced that the United States Supreme Court issued a unanimous decision in support of requiring clarity in patent claims. The Supreme Court, in a 9 – 0 ruling, overturns a prior Federal Circuit Court of Appeals decision, and addresses the
Golf Rounds Slide Again in April
According to Golf Datatech, golf rounds played in April were down 1.7 percent compared to April 2013. Among regions, the steepest declines were seen in New England, down 21.0 percent; Mid Atlantic, 11.0 percent; and South Atlantic, 4.8 percent…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Keen Launches Follow Your Feet Campaign
Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Skechers Sponsors California Chrome’s Run at the Triple Crown
Skechers USA, Inc. has signed on to sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed grabbed the title 36 years ago in 1978…
Libby Edelman to Co-Chair Two Ten Footwear’s Women Coalition
Two Ten Footwear Foundation, the footwear industry’s national charitable organization, announced that Libby Edelman, senior vice president, Sam Edelman Division, Brown Shoe Company, is joining Two Ten’s Women in Footwear Industry (WIFI) as co-
Hi-Tec Announces New Hires for Hi-Tec and Magnum Brands
Hi-Tec Sports USA hired Nate McGinnis as VP sales at Magnum Boots and Marit Tegelaar as consumer marketing specialist for Hi-Tec and Magnum Brands…
Quiksilver’s Q1 Losses Widen on Steep Revenue Decline
Quiksilver Inc.'s net loss swelled nearly 64 percent to $53.1 million in the second quarter due in part to an more asset impairments and a 9 percent revenue decline. Sales fell 16 percent on a currency-neutral basis in the Americas. The company said
PHIT America Announces New Olympic Ambassadors
PHIT America – the non-profit education and advocacy organization designed to combat the nation’s inactivity and obesity crisis – announced two-time USA Hockey Olympic silver medalist Brianne McLaughlin and bobsled pilot Jazmine Fenlator as its late
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
Nike Promotes Craig Zanon to Lead Expanded Men’s Training Category
Nike Inc. said Craig Zanon, currently VP, GM of global basketball, will now lead an expanded and elevated role in the men’s training category as VP, GM of global men’s training. Michael Jackson will take the lead in the basketball category as
NSGA Names Two New Board Members; Exec Committee Structure Set
The National Sporting Goods Association (NSGA) elected Pat Donnelley (Donnelley Sports) and Rob Summerfield (MC Sports) as members of its board of directors and Dave Labbe (Kittery Trading Post) as treasurer/chairman-elect. The new board members will serv
PHIT Bill Secures 40 Congressional Co-Sponsors
PHIT America and the Sports & Fitness Industry Association (SFIA) reported that 40 members of the U.S. House of Representatives have agreed to be co-sponsors of the PHIT (Physical Health Investment Today) Bill…
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