Author: Thomas J. Ryan

SFIA Survey Underscores Industry’s Struggles

SFIA Survey Underscores Industry’s Struggles

Over 70 percent of sports and fitness manufacturers and businesses reported a sales drop of over 25 percent for the month of April as most of the country’s stores were closed to prevent the spread of the coronavirus, according to a survey of industry participants by the SFIA. But the survey indicated aggressive steps are being taken to minimize the damage with some improvement expected in the back half. (Read More)

Walmart Looks To Drive Outdoor Diversity Through Product

Walmart Looks To Drive Outdoor Diversity Through Product

Continuing its ambition to bring more diversity to the outdoor industry, Moosejaw, in collaboration with Walmart, last week introduced two gear and apparel lines, Lithic and Allforth. In an interview with SGB Executive, Eoin Comerford, GM of Outdoor at Walmart e-commerce and CEO of Moosejaw, said the launches mark a shift in strategy from 2018's launch of Walmart’s Premium Outdoor Store but the goal of expanding the overall outdoor pie remains the same. (Read More)

Vendors Lend A Hand To Indies

Vendors Lend A Hand To Indies

Brooks, Vans, Osprey and Alta Cycling Group are just a few of the brands that have launched programs to support independent specialty stores across the cycling, outdoor and run space amid the coronavirus pandemic. Many steer sales or customers to stores while a few are helping with outreach efforts to those sheltering at home. (Read More)

What Drove The Sports Industry’s Strongest Annual Gains Since 2002?

What Drove The Sports Industry’s Strongest Annual Gains Since 2002?

While many opportunities have quickly dried up with the spread of the coronavirus pandemic, SFIA’s 2019 State of the Industry Report showed the industry had strong momentum coming into the year, offering some hope that pent-up demand will be there when the industry can relaunch. Decreasing inactivity levels and the increasing popularity of smaller, niche activities supported the gains. (Read More)

SportChek’s Q1 Comps Dip As Revenues Collapse In March

SportChek’s Q1 Comps Dip As Revenues Collapse In March

Carried by thriving outerwear and-accessories revenues, SportChek’s comps were up 3.2 percent in the first quarter through March 11, the date the global pandemic was declared.  Store traffic and sales then declined the week after and began dropping at a double-digit rate after stores were temporarily closed on March 18 and consumer demand for apparel and footwear eroded significantly. (Read More)

Johnson Outdoors Sees Q3 Shortfall

Johnson Outdoors Sees Q3 Shortfall

On Johnson Outdoors' second-quarter conference call, Helen Johnson-Leipold, chairman and CEO, warned third-quarter results will be “significantly impacted” as COVID-19 has arrived “at the heart of our primary selling season.” Government mandates have restricted activities across the fishing, dive, camping and watercraft markets the company serves. (Read More)

Schoeller Strengthens Vendor Partnerships Amid Pandemic

Schoeller Strengthens Vendor Partnerships Amid Pandemic

Schoeller North America has been working closer than ever with its brand partners on forecasting, sharing information and finding ways to be flexible to help each other manage through the pandemic. Stephen Kerns, president, Schoeller North America, talks to SGB Executive about the many ways the crisis has impacted Schoeller, heightened demand for functional fabrics, and what he hopes will be post-coronavirus benefits to healthy lifestyles, the environment and the family. (Read More)

Microban Benefiting From Heightened Focus On Cleanliness

Microban Benefiting From Heightened Focus On Cleanliness

For Microban International. Ltd., the specialist in antimicrobial and odor control solutions, one benefit from COVID-19 has been the increased focus on sanitization and the company is accelerating the development of custom antiviral solutions for textiles. Here, Brian Aylward, Microban’s senior director, global textiles business, discusses the elevated opportunities around antimicrobial technologies created by the pandemic that he expects will make Microban a household name.  (Read More)

Columbia Sportswear Set To Battle Pandemic

Columbia Sportswear Set To Battle Pandemic

On its first-quarter conference call with analysts, Tim Boyle, chairman, CEO and president, said he believes his company’s trusted brands, strong balance sheet and an expected hike in outdoor participation will help the company manage COVID-19’s fallout. His confidence is particularly high because he contends the company already survived a more challenging period in the seventies. (Read More)

Post Your Product Stories Here

GO HERE to learn more about the SGB Media PR Portal Partner Program for brands, PR agencies, PR managers and other marketing professionals.

CONTACT US HERE to apply to start posting your own Press Releases.

Latest SGB Today Product Stories

Pin It on Pinterest

Share This