Orvis plans to open its second store in Alabama in Huntsville with a scheduled opening in November…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Outdoor Equipped to Open First Store
Outdoor Equipped, which operates outdoorequipped.com, plans to open its first store at 272 N. Front St. in downtown Wilmington, NC. in November…
Majestic Introduces “Always October” Campaign
As the MLB Postseason advances into the LCS and World Series, some of the most enduring images have been players and managers celebrating on-field in their Majestic “Always October” Performance Hoodies. This has created tremendous demand for the product a
Oakley Assembles to Release Snowboarding Film
Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa
Respect Your Universe Strengthens Product Development and Design Team
Respect Your Universe, Inc., the performance training and fitness brand with origins in MMA, made several hires for its design and product development team. RYU’s new team includes Juliet Korver as Product Design Director. Korver’s past roles
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner

Athletic Propulsion Labs Helps Support Breast Cancer Awareness
Athletic Propulsion Labs will partner with the Women's Cancer Research Fund, a charitable program of the Entertainment Industry Foundation, by releasing two special shoes for Breast Cancer Awareness month…
Wolverine Worldwide Appoints SVP of Global Human Resources
Wolverine Worldwide appointed Melissa A. Howell to the position of senior vice president of global human resources. Howell has more than 24 years of experience in human resource management with General Motors company, one of the world's largest autom

McFly Outdoors to Open Location in Bridgeport, WV
McFly Outdoors plans to open its third location in Bridgeport, WV in 2015. The new location will be in The Village at White Oaks, located off Jerry Dove Drive in Bridgeport…
Rack Room Raises More Than $600,000 to Help Children in Need
Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
Foot Locker Awards $20,000 to Scholar Athletes
Foot Locker Foundation, Inc. announced that it will be awarding $20,000 college scholarships to 20 outstanding student athletes (totaling $400,000) through The Foot Locker Scholar Athletes Program for the fourth consecutive year. The program honors studen
Surf Industry Raises $100K During 30-Day StokesMe Campaign
StokesMe, the SIMA Humanitarian Fund’s 30-day fundraising campaign, came to a close at the end of September and raised an estimated $100,000 gross for 12 surf-related humanitarian organizations. Throughout the month multiple initiatives took place a
361° USA Launched Kevin Love Campaign
361° USA, the U.S. arm of the Chinese footwear company, announced the roll out of its special “One Degree Beyond” marketing initiative in the Cleveland market. Featuring NBA All-Star Kevin Love of the Cleveland Cavaliers, the campaign focuses
Sports Authority to Hire 3,500 Team Members for the 2014 Holiday Season
Sports Authority will hire 3,500 temporary team members across the country to meet consumer demand during the 2014 holiday season. All Sports Authority locations will begin hiring in early October…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l