Majestic Introduces “Always October” Campaign

As the MLB Postseason advances into the LCS and World Series, some of the most enduring images have been players and managers celebrating on-field in their Majestic “Always October” Performance Hoodies. This has created tremendous demand for the product a

Oakley Assembles to Release Snowboarding Film

Oakley, Inc. announced Snowboarding: For Me – a film that brings to life the unique relationship between its world-class snowboarding team and the sport and lifestyle they inhabit every single day. Each individual has his own story of how he began snowboa

Gill Athletics Announced as NFHS Corporate Partner

Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner

Foot Locker Awards $20,000 to Scholar Athletes

Foot Locker Foundation, Inc. announced that it will be awarding $20,000 college scholarships to 20 outstanding student athletes (totaling $400,000) through The Foot Locker Scholar Athletes Program for the fourth consecutive year. The program honors studen

361° USA Launched Kevin Love Campaign

361° USA, the U.S. arm of the Chinese footwear company, announced the roll out of its special “One Degree Beyond” marketing initiative in the Cleveland market. Featuring NBA All-Star Kevin Love of the Cleveland Cavaliers, the campaign focuses

K•Swiss Unveils New Brand Identity

K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l