Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Adventure Projects Officially Launches Trail Run Project
In a partnership with SmartWool, Adventure Projects announced the official launch of the Trail Run Project mobile app and website. Inspired by the success of the company’s original community, Mountain Project…
Lids Launches MLB Promotion
Lids Sports Group partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at Lids during the opening week of the 2015 season. With a purchase of $30 or more of…
Major League Lacrosse Puts Triax Smart Impact Monitors On Athletes
Major League Lacrosse (MLL) announced a partnership to outfit players for the 2015 season with the Triax Technologies Smart Impact Monitors (SIM) to track and assess head impacts during select practices and games…
MEC Signs Olympian as Ambassador
Mountain Equipment Co-op (MEC) has signed former Olympic cyclist and speed skater Clara Hughes as its newest ambassador to encourage Quebecers to lead more active…
Chaco Appoints VP of Sales
Chaco promoted Todd Gordon to vice president of sales. In his new role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across retail partners, and continue to lead the sales team…
Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history – a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running…
Camelback, Ibex and Ruffwear Celebrate Earth Day with Fundraisers
In honor of Earth Day on April 22, Camelback, Ibex Outdoor Clothing, and Ruffwear are pledging a portion of online sales directly to The Conservation Alliance…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
Colgate University Selects Inaria as Exclusive Uniform Provider
Inaria, owned by Performance Sports Group, has agreed to become the exclusive provider of uniforms, apparel and warm-up suits for Colgate University's NCAA Division I men’s soccer program…
Sherpa Adventure Gear Sponsors 2015 Restore Vision Expedition
Sherpa Adventure Gear has become the sponsor of the 2015 Restore Vision Expedition team that will provide free eye care from May 1-10, 2015 in the remote Upper Gorkha region of Nepal. The 24-person medical expedition…
G-III Apparel Announces Two-for-One Stock Split
G-III Apparel Group, Ltd. announced that its board of directors has approved a two-for-one-stock split of the company’s common stock…
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
Deckers Brands Appoints New Teva Brand President
Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women's training, lifestyle, walking since 2012…
Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
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