Leki Signs Top Ski Racer

Leki inked an athlete sponsorship agreement with two-time Olympic Medalist and five-time World Cup Champion Ted Ligety to last through the 2019 World Championships in Sweden…

Nike Supports SHAPE America

Nike is supporting Shape America’s launch of 50 Million Strong by 2029, a national initiative and call-to-action for all schools in the U.S. to have well-designed health and physical education programs that provide opportunities for students to meet

Zumiez Q2 Results Trigger Dour Q3 Guidance

Zumiez Inc. reported same-store sales declined in the fiscal second quarter ended Aug. 1 and that the trend accelerated in through August. Gross margins and income also fell as the retailer had to mark down seasonal items more aggessively than anticipate

Champion Benefiting as Value Alternative

At Goldman Sachs Global Retailing Conference, Rich Noll, HanesBrands Inc.’s chairman and CEO, said the company’s Champion brand is benefiting from its value positioning under Under Armour and Nike…

SFIA Summit Puts Spotlight on Youth Sports Experience

While some kids become coach potatoes due to preoccupation with digital devices, video games or TV, many are increasingly led there due to frustrations finding their way onto the playing field. The challenges facing youth sports participation took center

Lululemon’s Solid Second Quarter Overshadowed by Outlook

Lululemon Athletica Inc. reported second-quarter earnings that came in ahead of internal expectations and slightly raised its outlook for the year. But shares still came under pressure as its third-quarter guidance came in sharply below Wall Street’

Adidas Signs Aaron Rodgers

Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,