Under Armour Sponsors Welsh Rugby Union

The Welsh Rugby Union and Under Armour announced a comprehensive four-year official kit supplier agreement for Under Armour to supply the full range of technical performance apparel for all of the Wales international teams and support staff. The senior W

Jarden Sees 38% Hike in Q4 Revs

Jarden Corporation reported net sales increased 38% in its fourth quarter ended Dec. 31, to $1.5 billion from $1.1 billion. The latest quarter showed a net loss of $11.2 million, or 15 cents a share, compared to net income of $35.7 million, or 52 cents, a

Ocean Minded Sponsors Bethany Hamilton

Ocean Minded, Inc. named Bethany Hamilton to its team of athletes. Five Years ago Hamilton shocked the world with her undying passion after losing her left arm in a vicious shark attack on the North Shore of Kauai, Hawaii, her home…

New Era, Teamsters Settle Dispute

New Era Cap Co. and the local teamsters union have reached a deal at the company's 118-worker distribution center in Mobile, AL. Details weren't released. Said Christopher Koch, CEO of New Era. “This contract solidifies what I hope will be a lon

Rockport Launches ‘Live in Rockport’ Campaign

The Rockport Company announced a new advertising campaign –“Live in Rockport” – to promote its 2008 collection. The campaign, developed with Boston-based agency Hill Holliday (www.hhcc.com), will be launched in more than 60 countries worldwide in late Feb

Outdoor and SnowSports Deals Abound…

It was a busy and a good week for the outdoor and snowsports industries with five acquisitions, including two that could restore the luster of authentic brands hindered in recent years by botched acquisitions. The deals came in several flavors, including

SHOT Show Celebrates 30th Year…

The four-day Shooting Hunting Outdoor Trade Show, sponsored by the National Shooting Sports Federation opened in Las Vegas, NV on Saturday, February 2nd. The 2008 event celebrates the SHOT Show’s 30th anniversary. Segmented into General Shooting & Hunting

Modell’s/Wilson Donate Footballs for Superbowl Wager

Modell's Sporting Goods and Wilson Sporting Goods donated 2,008 footballs as part of a Super Bowl wager to the Department of Youth and Community Development (DYCD) for distribution and youth sports programs across New York City. Food was also donated

Perry Ellis Expects to Meet Q4 Estimates

Perry Ellis International Inc expects to report fourth-quarter earnings that will meet or beat analysts' average estimate of 61 cents per share. The company also said that while the first half of its current fiscal year, which began Feb. 1, will be c

Dick’s Sponsors Major League Lacrosse

Dick's Sporting Goods has signed a multi-year sponsorship agreement to become an Official Partner Of Major League Lacrosse. Dick's will become the presenting sponsor of the helmet cam on EPSN2 broadcasts. In addition, Dick's will become the

MEC Wins Canada’s Governance Award

Mountain Equipment Co-Op (MEC) is the overall winner of The Conference Board of Canada/Spencer Stuart 2008 National Awards in Governance, for its implementation of a sustainability strategy to ensure its short and long term success. MEC was the winner of

Speedo Unveils LZR RACER

To celebrate its 80th anniversary, Speedo launched the new SPEEDO LZR RACER, which the company said independent tests has shown to be the world’s fastest swimsuit. A retail version of the suit will go on sale in May 2008…