Brands broaden their consumer view while tightening their designs. By David Clucas Backpacking saw a bit of upswing in 2016 thanks to flurry of media coverage over the past few years — whether it be the movies like “Wild” or a “A Walk in the Woods” or the National Parks celebrating their 100th birthday. At […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Weak Outerwear Orders At G-III Signal Industry Hurdles Ahead
For vendors, unlike retailers, its never the bad winter that hurts them the most. It’s the following season that really bites.
Foot Locker Opens NYC Herald Square Flagship
Foot Locker Inc., the New York-based athletic retailer, celebrated the grand opening of its flagship location in New York City’s Herald Square with an official ribbon-cutting ceremony on August 30, 2016.
Callaway Acquires Toulon Design
Callaway Golf Company entered into an agreement to acquire Toulon Design, a putter company specializing in performance-driven design and customization.
Dwayne Johnson Leaks Under Armour Capsule
Under Armour is planning ahead to December 2016, when the brand will release its apparel collaboration with action movie star and WWE wrestler Dwayne Johnson.
FESI Hosts EU Sport Policy Assembly
Efforts to strengthen Sport Policy continue, as the MEP presents his Report “Integrated approach to Sport Policy: Good Governance, accessibility and integrity.”
Turning The Tables On Athleisure
Instead of making a non-performance piece look sporty, performance products are being made to look like everyday clothes.
Vista Outdoor Restructures Outdoor Group
Restructuring includes new leadership at CamelBak and Bell.
Investing In Events
The Logistics Of Curating A Branded Consumer Event At The Inaugural Fjällräven Classic USA By Jahla Seppanen The secret is out. Brands are spending more of their marketing dollars on events. The timing’s no coincidence; consumers are spending more money on experiences versus product. The old way of looking at events from a brand’s point of […]
Aisle Talk, Week Of August 22
Headlines from the active lifestyle industry this past week you may have missed.
By The Numbers, Week Of August 22
The leading figures from this week’s news in the active lifestyle space.
One-On-One With David Burroughs
New Cascade Designs president sits down with SGB to talk Made in the U.S.A. and where there’s room for improvement.
Skullcandy Gains An Extra $26.6M In Acquisition Fight
Turns out active-lifestyle audio tech brand Skullcandy Inc. (Nasdaq:SKUL) is worth more than the market thought it was.
Five Realities Of A Direct-To-Consumer World
Direct-to-consumer (DTC) retailing has become reality for most active-lifestyle brands, but as consumer shopping habits rapidly shift, many are finding out that retail is tougher than they thought.
Performance Data 2.0
How a Fortune 500 diagnostics giant is revolutionizing performance data… and turning the average Jane and Joe into a competitive force.
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