Vista Outdoor Is Cooking Now

Company continues spree of acquisitions, adding outdoor-cooking solutions brand Camp Chef for $74 million to further diversify from its mainstay in shooting sports.

2017 Outdoor Backpacks Get Smart, Simple And Sleek

Brands broaden their consumer view while tightening their designs. By David Clucas Backpacking saw a bit of upswing in 2016 thanks to flurry of media coverage over the past few years — whether it be the movies like “Wild” or a “A Walk in the Woods” or the National Parks celebrating their 100th birthday. At […]

Foot Locker Opens NYC Herald Square Flagship

Foot Locker Inc., the New York-based athletic retailer, celebrated the grand opening of its flagship location in New York City’s Herald Square with an official ribbon-cutting ceremony on August 30, 2016.

Callaway Acquires Toulon Design

Callaway Golf Company entered into an agreement to acquire Toulon Design, a putter company specializing in performance-driven design and customization.

FESI Hosts EU Sport Policy Assembly

Efforts to strengthen Sport Policy continue, as the MEP presents his Report “Integrated approach to Sport Policy: Good Governance, accessibility and integrity.”

Investing In Events

The Logistics Of Curating A Branded Consumer Event At The Inaugural Fjällräven Classic USA By Jahla Seppanen The secret is out. Brands are spending more of their marketing dollars on events. The timing’s no coincidence; consumers are spending more money on experiences versus product. The old way of looking at events from a brand’s point of […]

Five Realities Of A Direct-To-Consumer World

Direct-to-consumer (DTC) retailing has become reality for most active-lifestyle brands, but as consumer shopping habits rapidly shift, many are finding out that retail is tougher than they thought.