LaSportiva Diversifies with Trail Running

According to a recent report by the Leisure Trends Group, La Sportiva, with roughly 45% YTD growth in the category, leads the list of fastest growing Trail Running shoes sold in Outdoor Chain Stores, and similar results in Specialty Outdoor shops…

Shadow Representative Manager — Saucony

The Shadow Manager will lead the attack in building brand awareness at a grass roots level. The right candidate will lead a small force of Saucony Shadows and also become engaged as the “face of Saucony” in the retail environment serving. The Shad

Outdoor Industry Takes Message to D.C…

Members of Outdoor Industry Association gathered in Washington, D.C. last week to address several issues critical to the growth of the outdoor industry at the annual Capital Summit. By all accounts, this year was the most successful and most well-run even

OBITUARY — Jim O’Brien

Jim O’Brien, founder of O’Brien & Associates, in Detroit, Michigan, passed away April 12 after battling numerous illnesses over the last few years. He was 75 years old.
Mr. O'Brien founded the agency over 35 years ago, covering the Midwest territory.

The Winter Show Season Wraps Up

The national and regional winter show season has finally come to an end, giving sales managers and reps a much-needed breather before the next round of sales meetings begins. With SIA shifting its show schedule four years ago, many of the winter regional

SIA.06 SnowSports Show Already a Sell-Out

The SIA.06 SnowSports Show is officially sold out for the second year in a row. SIA.06 will take place at the Mandalay Bay Convention Center for the fourth straight year, January 23-26, 2006. To date over 320,000 square feet has been sold with more than 7

SnowSports Industry Looks Across Cultures…

Diversity was a key focus of the second annual Snow Industry Summit held at Copper Mountain Ski Resort, and the organizers of the event brought together a talented and very motivated group of speakers to help address the issue. The issue of diversity in t