Confluence Solidifies Brand Positioning…

Following their recent acquisition or Watermark’s watersports division, Confluence has finalized the positioning for its brands, creating a structure that is designed to allow the company to distribute multiple brands across multiple channels. For any man

Confluence Solidifies Brand Positioning…

Following their recent acquisition of Watermark’s watersports division, Confluence has finalized the positioning for its brands, creating a structure that is designed to allow the company to distribute multiple brands across multiple channels. For any man

LL Bean Changes Ad Agency, Strategy…

L.L. Bean caught the eye of the advertising and media trade this week with their decision to hire Pile and Co., an advertising consultant firm, to review their advertising program. For the past five years, L.L. Bean has held a contract with Martin/William

Action Sports See Wall Street Action…

Zumiez continued its string of impressive same-store sales gains, posting a 10.7% increase in June on top of a 9.0% increase in the year-ago period. The gain was attributed to a mid-single-digit increase in comp store transactions and a mid-single-digit

Recall: Rolf Prima

Rolf Prima is recalling Vigor and Elan rear wheels made in 2003, because the freehub mechanism can malfunction causing a loss of resistance when pedaling. No injuries have been reported, but the defect could cause riders to lose balance and fall. The faul

Brunswick Corp Acquires Kellogg Marine

Brunswick Corporation announced that it has acquired Kellogg Marine, a distributor of marine parts and accessories in the Northeast. Terms of the deal were not disclosed. Based in Old Lyme, Conn., Kellogg will join with the Brunswick Boat Group's Lan

Just Two Bikes Sold to Hedstrand and Dugelman

Just Two Bikes Inc., headquartered in Hugo, Minn., announced that the company has been purchased by Dale Hedstrand, president of Focal Point Financial Services of White Bear Lake, and Jim Dugelman, sales and marketing manager of JTB. They have acquired th

New Balance Extends GOTRI Sponsorships

Boston-based New Balance announced that it will extend its sponsorship of Girls on the Run International (GOTRI) through 2007. New Balance has been the presenting sponsor of the organization since 1999. As the presenting sponsor of GOTRI, New Balance pro

NSGA: Consumers Spend $855 Million on Used Sporting Goods in 2004

Consumers purchased $855 million in used sporting goods equipment in 2004, according to a newly released report by the National Sporting Goods Association (NSGA). This is the seventh study done by the Association on the used equipment market and reflects

Target Rides 9% Comps Gain to 16% Sales Jump

Target Corporation reported that net retail sales from continuing operations for the five weeks ended July 2, 2005 increased 16.0% to $4.575 billion from $3.943 billion for the five-week period ended July 3, 2004. Comparable-store sales increased 9.0% fro

Huffy Reports $16.4 million in May Sales

Huffy Corporation reported results for the month ended June 4 in a form 8-K filed with the Securities and Exchange Commission. Sales for the month were $16.4 million or $125.8 million since filing for bankruptcy protection in October. Gross margin for th

Le Coq Sportif NA to Re-Enter Tennis Market

Le Coq Sportif North America announced plans to re-enter the Tennis Market in spring 2006. Le Coq Sportif North America will design, market, and sell a complete full range of tennis apparel and footwear products for men and women, professional and amateur