Author: Teresa Hartford

Bode Miller, two-time World Cup champion and six-time Olympic medalist, today announced the upcoming launch of his tech venture, SKEO, a digital ski platform powered by physician-led Snowcookie Sports, that invites users to analyze and improve their skills, exchange stats, embrace safety, and enjoy their time on the slopes. Bode saw a gap in the […]

L.L.Bean and the National Wildlife Federation created a program for kids called “The Green Hour” featuring seasonal activities they can do to spend more time outside. With COVID-19 stay-at-home orders, parents and kids are experiencing higher levels of stress according to research from the American Psychological Association. And between remote learning and more unstructured leisure […]

Nemo has donated 1,600 sleeping bags to Big City Mountaineers and its partners to get more kids outside. “Big City Mountaineers and their program partners are leaders in breaking down barriers to outdoor access,” said Mike Welch, VP of Global Sales for NEMO. “We’ve been donating a portion of our sales over the Labor Day […]

Teton Gravity Research (TGR) recently dropped its TGR Sun Optics collection of sunglasses handmade in Italy with polarized lenses by Carl Zeiss. Under development by TGR designers and partners at Zeiss since 2018, the collection is the next step in the evolution of TGR Optics. TGR has traveled the world for the past 25 years […]

HitchFire Grills is expanding its footprint releasing its Forge 15 grill at REI and Backcountry.com and going live soon with Camping World. The brand, launched in Fall 2020 by the founders of Tepui Tents, is anticipating strong growth moving into 2021 with additional retailers coming onboard and strong market indicators for category growth in the […]

Outdoor Recreation Roundtable (ORR) is helping rural communities reinvigorate their economies through outdoor recreation through support from The VF Foundation. The Recreation Economy for Rural Communities assistance program, launched in 2019, is underway. ORR is working with the EPA, the U.S. Department of Agriculture Forest Service (USFS) and the Northern Border Regional Commission (NBRC) to implement […]

As part of its long-term sustainability strategy, Rab and Lowe Alpine have committed to achieving Net Zero by 2030. As a first step, Equip became a ‘Climate Neutral Company’ in November 2020, certified by South Pole, an independent project developer, who will also assist Equip on its road to Net-Zero. Matt Gowar, Equip’s CEO, said: […]

Tentsile is increasing its tree planting activity this holiday season. Each year Tentsile hosts a Green Friday sale focused on environmentalism over profits. On target to plant 1 million trees, Tentsile has reached the milestone of 742,000 trees planted since 2017. To help reach its goal to plant 100 trees for each Tree Tent or […]

Moncler received a major industry accolade. The luxury outerwear brand has been ranked as the Industry Leader of the ‘Textile, Apparel & Luxury Goods’ sector in the Dow Jones Sustainability Indices (DJSI) World and Europe. It’s the second year in a row that the Italian firm has been recognized to receive the top spot in […]

Thule will drop it’s latest tent, the Tepue Footfill, in February 2021. The design sleeps two adults with room for a kayak, bikes, surfboards, and other cargo next to it on the roof. Features include: At 24-inches wide, the tent is half the width of most rooftop tents on the market. When folded, the low […]

Building on the initial debut of the JJ IV Training shoe that dropped earlier this fall, Reebok and Watt collaborated again with the “His & Her” JJ IV training shoe collection that includes the franchise’s first woman’s-specific shoe. “Thanks to the outpouring of support and an incredible demand for a woman’s-specific shoe, I am truly […]

Goldwin announced, in a press release, it had created a sweater knitted entirely of fabric produced through microbial fermentation. In the release, Goldwin made the following remarks: “Fast fashion is among the leading contributors to climate change and one of the most ravenous industrial consumers of natural resources. It accounts for 8 percent of total […]

The Septimo multi-tool is a tactical carry designed by Green Beret Jeremy Valdez. A tanto blade with one Veff Serration pairs with a Philips and flathead screwdriver, bottle opener, glass breaker, and adjustable wrench.   Valdez hails from Tampa, FL and brought his combat experience and time served in the 7th Special Forces Group to […]

MLB All-Star Pitcher, NL Cy Young finalist Trevor Bauer has partnered with Lids. With the partnership, Lids, celebrating its 25th year in business, will become the exclusive headwear retailer for Bauer. Bauer is the first MLB player to partner with Lids in its history. Following the buzz around his personal merchandise and custom cleats earlier […]

Adidas x Craig Green announced its second collab that will drop globally on Sunday, November 8. The shoes were shown during Green’s AW20 runway show in January—the first showing in Paris for the British designer. The collab reimagines the Adidas Superstar. The CG Superstar uses quilting to define the silhouette.  “We started by finding the place between […]