Outdoor Recreation Roundtable (ORR) is helping rural communities reinvigorate their economies through outdoor recreation through support from The VF Foundation. The Recreation Economy for Rural Communities assistance program, launched in 2019, is underway. ORR is working with the EPA, the U.S. Department of Agriculture Forest Service (USFS) and the Northern Border Regional Commission (NBRC) to implement […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Rab And Lowe Alpine Commit To Achieve Net Zero By 2030
As part of its long-term sustainability strategy, Rab and Lowe Alpine have committed to achieving Net Zero by 2030. As a first step, Equip became a ‘Climate Neutral Company’ in November 2020, certified by South Pole, an independent project developer, who will also assist Equip on its road to Net-Zero. Matt Gowar, Equip’s CEO, said: […]
Tentsile Goes Green On Black Friday
Tentsile is increasing its tree planting activity this holiday season. Each year Tentsile hosts a Green Friday sale focused on environmentalism over profits. On target to plant 1 million trees, Tentsile has reached the milestone of 742,000 trees planted since 2017. To help reach its goal to plant 100 trees for each Tree Tent or […]
Moncler Leads Sustainability Ranking In Textiles
Moncler received a major industry accolade. The luxury outerwear brand has been ranked as the Industry Leader of the ‘Textile, Apparel & Luxury Goods’ sector in the Dow Jones Sustainability Indices (DJSI) World and Europe. It’s the second year in a row that the Italian firm has been recognized to receive the top spot in […]
Thule To Drop Tepui Foothill Tent
Thule will drop it’s latest tent, the Tepue Footfill, in February 2021. The design sleeps two adults with room for a kayak, bikes, surfboards, and other cargo next to it on the roof. Features include: At 24-inches wide, the tent is half the width of most rooftop tents on the market. When folded, the low […]
Reebok x JJ Watt Collaborare On “His & Her” JJ IV Training Shoe Collection
Building on the initial debut of the JJ IV Training shoe that dropped earlier this fall, Reebok and Watt collaborated again with the “His & Her” JJ IV training shoe collection that includes the franchise’s first woman’s-specific shoe. “Thanks to the outpouring of support and an incredible demand for a woman’s-specific shoe, I am truly […]
Goldwin Releases Sweater Knitted With Fabric Produced Through Microbial Fermentation
Goldwin announced, in a press release, it had created a sweater knitted entirely of fabric produced through microbial fermentation. In the release, Goldwin made the following remarks: “Fast fashion is among the leading contributors to climate change and one of the most ravenous industrial consumers of natural resources. It accounts for 8 percent of total […]
Columbia River Knife & Tool Launches Septimo Multi-tool On Veteran’s Day
The Septimo multi-tool is a tactical carry designed by Green Beret Jeremy Valdez. A tanto blade with one Veff Serration pairs with a Philips and flathead screwdriver, bottle opener, glass breaker, and adjustable wrench. Valdez hails from Tampa, FL and brought his combat experience and time served in the 7th Special Forces Group to […]
Lids Partners With MLB All-Star Pitcher Trevor Bauer
MLB All-Star Pitcher, NL Cy Young finalist Trevor Bauer has partnered with Lids. With the partnership, Lids, celebrating its 25th year in business, will become the exclusive headwear retailer for Bauer. Bauer is the first MLB player to partner with Lids in its history. Following the buzz around his personal merchandise and custom cleats earlier […]
Adidas x Craig Green Collaboration To Drop At Retail
Adidas x Craig Green announced its second collab that will drop globally on Sunday, November 8. The shoes were shown during Green’s AW20 runway show in January—the first showing in Paris for the British designer. The collab reimagines the Adidas Superstar. The CG Superstar uses quilting to define the silhouette. “We started by finding the place between […]
Xenith To Support USA Wheelchair Football League’s Inaugural Season
The USA Wheelchair Football League is launching in four cities across the United States: Chicago, Kansas City, Mo., Phoenix, and Los Angeles. As a part of this partnership, Xenith has donated Xenith X2E+ football helmets to each of the four founding teams of the league. The first of its kind football league for adults with […]
Benchmade Knife Launches Cutlery Line
Benchmade Knife Company launches its new Cutlery line for the professional and amateur chef. “This new product line represents a substantial step forward for the Benchmade brand, bringing our design and manufacturing expertise to a new class of customers who demand the best,” said Jon de Asis, president & CEO, Benchmade. “The versatility and quality […]
Zumba And Strong Nation Receive Awards From NASM And AFAA
The National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) recognized Zumba and Strong Nation with its first Spirit of Fitness Award during their annual Optima Fitness and Wellness Conference. Laurie McCartney, president of Global Fitness & Wellness Solutions for Ascend Learning, the parent company of NASM and AFAA, […]
WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis
Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]
POC Creates Aspired Collective
POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen […]