TRX, the maker of functional training equipment and training content, announced #Made2Move, a new campaign that celebrates the universal beauty of human movement, regardless of body type, shape or size.
Author: SGB Media

Riddell Introduces NFL Chrome Alternate Helmet Collection
Football equipment manufacturer Riddell has launched a new line of NFL licensed collectible helmets, the Chrome Alternate Collection, which is the company’s latest series of officially licensed alternate helmet designs. The Chrome Alternate Collection is now available through Riddell and key retailers nationwide.
Kohl’s Announces Launch Of Nine West
Kohl’s Corp. has partnered with Authentic Brands Group, owner of Nine West, to include the lifestyle brand in the company’s brand portfolio. In addition to Nine West footwear, handbags and outerwear, Kohl’s will debut a new women’s apparel collection.
Outdoor Research Awards $10K Grant To Cycling Nonprofit
Seattle-based outdoor apparel and gear manufacturer Outdoor Research has awarded the company’s second annual We Can Grant for $10,000 to The Winnipeg Repair Education and Cycling Hub (WRENCH).

Fleet Feet Launches Proprietary Programs ‘Fit Engine’ & ‘User Profiles’
Running specialty retailer Fleet Feet on Tuesday announced the launch of two new proprietary programs to further enhance and personalize the customer experience—Fit Engine and User Profiles.
TJX Raises Full-Year Guidance On Strong Q2
Apparel and home fashions retailer The TJX Cos. Inc. raised the company’s full-year guidance after reporting net sales for the second quarter ended August 4 increased 12 percent to $9.3 billion. Consolidated comparable store sales increased 6 percent over the comparable period last year ending August 5, 2017.
5.11 Opens Store In Reno, NV
Tactical apparel and gear company 5.11 has opened a brick-and-mortar retail store in Reno, NV, bolstering the company’s 2018 retail expansion goal of 50 company-owned retail stores.

Under Armour Introduces UA Sportstyle Category With Collaborations
Under Armour launched a new UA Sportstyle category through collaboration with a global team of “Pioneers” who will hold a series of forums designed to empower communities.

Kohl’s Q2 Earnings Vault 40 Percent
Kohl’s Corp., reported net earnings in the second quarter ended August 4 rose 40 percent on a 3.1 percent comp gain and 42 basis points improvement in gross margins. The department store operator lifted the company’s guidance for the year.

Industry Rallies Against Proposed Tariffs On China-Made Goods
Officials from the Sports & Fitness Industry Association (SFIA) and Outdoor Industry Association (OIA) testified in strong opposition to proposed tariffs on Chinese-made sports, fitness and outdoor products. The officials stated that the proposed tariffs would likely raise prices for consumers and lead to job losses while also stressing how essential sports and outdoor products are in supporting healthy and active lifestyles.

Adidas Partners With Twitter To Live Stream Football Games
Adidas and Twitter announced ‘Friday Night Stripes’–the first-ever live streaming series of high school football games on Twitter.
Mountain Destination Occupancy Slows But Still Ahead Of 2017
Aggregated data released last week by Inntopia in their monthly DestiMetrics Market Briefing revealed that while occupancy growth at mountain destinations is slowing slightly as the year progresses, overall metrics continue to creep upward toward an expected seventh consecutive summer record.
Shopify Bans Sale Of Certain Firearms
Shopify, a provider of e-commerce storefronts, has moved to ban certain firearms and parts on the company’s platform, including some semi-automatic weapons and 3D-printed guns.
Luxury Online Marketplace Farfetch To Go Public
London-based luxury online marketplace Farfetch filed for an IPO on Monday and plans to list on the New York Stock Exchange under the ticker FTCH.

Analyst Sees Nike Taking Share From Adidas And Others
Susquehanna Financial analyst Sam Poser raised his rating and price target on Nike Inc. as channel checks show that the brand is gaining share from Adidas and others at athletic specialty retailers such as Foot Locker, Finish Line and Hibbett, and is also gaining share within the family footwear channel. Piper Jaffray also upgraded the stock.