Finding younger consumers being drawn to the company’s deal-driven, treasure hunt experience, TJX Cos. raised the company’s full-year forecast after reporting second-quarter results that handily topped Wall Street’s targets.
Author: sportsoneauthor

J.C. Penney Launching Shaquille O’Neal Big & Tall Line
Building on the company’s partnership with NBA legend and television personality Shaquille “Shaq” O’Neal, J.C. Penney is unveiling an all-new, exclusive big & tall brand, Shaquille O’Neal XLG.

Nike Criticized For Selling ‘Menacing’ Balaclava
Nike Inc. has been taking a lot of heat on social media for selling a black balaclava that looks “menacing” and could incite gang violence, according to critics.
Hyland’s Partners With Hood To Coast
Hyland’s, a specialist in cramp relief for endurance athletes, is partnering with the Hood To Coast relay, an event that begins on August 24 at the base of Mount Hood and finishes 199 miles later in Seaside, OR.
TRX Launches #Made2Move Campaign
TRX, the maker of functional training equipment and training content, announced #Made2Move, a new campaign that celebrates the universal beauty of human movement, regardless of body type, shape or size.

Riddell Introduces NFL Chrome Alternate Helmet Collection
Football equipment manufacturer Riddell has launched a new line of NFL licensed collectible helmets, the Chrome Alternate Collection, which is the company’s latest series of officially licensed alternate helmet designs. The Chrome Alternate Collection is now available through Riddell and key retailers nationwide.
Kohl’s Announces Launch Of Nine West
Kohl’s Corp. has partnered with Authentic Brands Group, owner of Nine West, to include the lifestyle brand in the company’s brand portfolio. In addition to Nine West footwear, handbags and outerwear, Kohl’s will debut a new women’s apparel collection.
Outdoor Research Awards $10K Grant To Cycling Nonprofit
Seattle-based outdoor apparel and gear manufacturer Outdoor Research has awarded the company’s second annual We Can Grant for $10,000 to The Winnipeg Repair Education and Cycling Hub (WRENCH).

Fleet Feet Launches Proprietary Programs ‘Fit Engine’ & ‘User Profiles’
Running specialty retailer Fleet Feet on Tuesday announced the launch of two new proprietary programs to further enhance and personalize the customer experience—Fit Engine and User Profiles.
TJX Raises Full-Year Guidance On Strong Q2
Apparel and home fashions retailer The TJX Cos. Inc. raised the company’s full-year guidance after reporting net sales for the second quarter ended August 4 increased 12 percent to $9.3 billion. Consolidated comparable store sales increased 6 percent over the comparable period last year ending August 5, 2017.
5.11 Opens Store In Reno, NV
Tactical apparel and gear company 5.11 has opened a brick-and-mortar retail store in Reno, NV, bolstering the company’s 2018 retail expansion goal of 50 company-owned retail stores.

Under Armour Introduces UA Sportstyle Category With Collaborations
Under Armour launched a new UA Sportstyle category through collaboration with a global team of “Pioneers” who will hold a series of forums designed to empower communities.

Kohl’s Q2 Earnings Vault 40 Percent
Kohl’s Corp., reported net earnings in the second quarter ended August 4 rose 40 percent on a 3.1 percent comp gain and 42 basis points improvement in gross margins. The department store operator lifted the company’s guidance for the year.

Industry Rallies Against Proposed Tariffs On China-Made Goods
Officials from the Sports & Fitness Industry Association (SFIA) and Outdoor Industry Association (OIA) testified in strong opposition to proposed tariffs on Chinese-made sports, fitness and outdoor products. The officials stated that the proposed tariffs would likely raise prices for consumers and lead to job losses while also stressing how essential sports and outdoor products are in supporting healthy and active lifestyles.

Adidas Partners With Twitter To Live Stream Football Games
Adidas and Twitter announced ‘Friday Night Stripes’–the first-ever live streaming series of high school football games on Twitter.