Beats by Dr. Dre, the headphone brand co-founded by Dr. Dre and Jimmy Iovine, and the National Basketball Association (NBA) announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA and WNBA.
Author: SGB Media

Decathlon To Open First First Full-Scale Store In U.S.
Decathlon, the largest sporting goods retailer, announced plans to open the company’s first major store in the Bay Area. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, CA, the 47,000-square-foot store is scheduled to open in spring 2019.

Yeti Celebrates Tundra’s Anniversary With Multi-Stop Film Tour
Yeti is celebrating the ten-year anniversary of the company’s Tundra cooler with a multi-stop film tour. This fall, Yeti will be hitting cities across the nation, showcasing a selection of Yeti Presents films, appearances from brand ambassadors and raffles with exclusive Yeti prizes.

Duluth Trading’s Q2 Earnings Soar
Duluth Holdings Inc., doing business as Duluth Trading Company, reported net income in the second quarter ended July 29 rose 48.9 percent on a 28.3 percent revenue gain.
CSG Survey Shows Sports Fans Have High Expectations for the Viewing Experience
A new survey from CSG found that in the U.S., nearly half of U.S. Gen Z and millennials (44 percent) are interested in VR/AR as a way to get the “in-stadium” experience at home. The survey also found, however, that the majority of all respondents aren’t willing to pay more for add-on features such as multi-game or split screen access; access to personalized content; access to extras such as stats or virtual-reality enabled camera angles.
NFL Could Reap $2.3 Billion Annually Due To Legalized Sports Betting
The National Football League’s (NFL) annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).

Mountain Khakis Announces Jeremy Hale As New President
Mountain Khakis announced that Jeremy Hale will be joining the brand as president. Hale will replace outgoing founder and president Ross Saldarini, who will be leaving to pursue other opportunities.
NFL And Fanatics Launch Canadian E-Commerce Platform
The National Football League (NFL) and Fanatics announced the launch of a new Canadian-based e-commerce platform, NFLShop.ca.
Trump: Nike Sending ‘Terrible Message’ With Kaepernick Ad
President Trump responded to a Nike ad campaign that features Colin Kaepernick, saying the company is sending a “terrible message” by featuring the free agent quarterback.
Levi Strauss Launches Gun-Control Initiative
Levi Strauss & Co. announced the launch of a new campaign aimed at preventing gun violence.
Fanatics Partners With Chelsea Football Club
Chelsea Football Club has announced a new long-term partnership with Fanatics. Fanatics will become the exclusive global e-commerce partner for the club.
Leki Amicably Resolves Moosejaw And Walmart Listings
Leki announced the company has withdrawn the Leki brand and all associated products from the Moosejaw Premium Outdoor Store and any association with Walmart.

Famous Footwear’s Q2 Sales Climb 4.4 Percent
Caleres Inc. reported second-quarter earnings on adjusted basis grew 24.1 percent as Famous Footwear’s comps improved 4.4 percent and expense margins improved. Earnings were a penny below Wall Street’s targets. The company maintained the company’s outlook for the year.
Tilly’s Proposes Stock Offering
Tilly’s Inc. announced that, subject to market conditions, certain selling stockholders, including entities affiliated with Hezy Shaked and Tilly Levine, intend to offer 8.1 million shares of the company’s Class A common stock in a registered public offering.
Velocity Outdoor Acquires Ravin Crossbows
Compass Diversified Holdings (CODI) announced that its subsidiary, Velocity Outdoor Inc., has acquired Ravin Crossbows, LLC for a purchase price of $94 million.