Rylo, the action camera startup, secured $20 million in Series B funding, led by Icon Ventures. Niclas Bornling, formerly at New Era, was hired as VP of marketing.
Author: SGB Media
Foot Locker Partners With Fred Jordan Missions
Foot Locker Inc. has again partnered with the Fred Jordan Missions to provide thousands of under-priviledged children in the Los Angeles area with free athletic shoes.
Southern Tide Becomes Official Style Sponsor Of The RBC Heritage
The Heritage Classic Foundation announced that Southern Tide, the coastal lifestyle and apparel brand, has signed a multi-year agreement as the “Official Style” sponsor of the RBC Heritage Presented by Boeing.
Camber Outdoors Announces Eight Camber Exchanges In October 2018
Camber Outdoors, the active-outdoor industries organization committed to a vision of Everyone’s Outdoors, has announced eight October events in the 2018 Camber Exchange series.
Mike Wilson Joins 100% As Marketing Manager
100% has appointed Mike Wilson as marketing manager. Wilson most recently served as a marketing and public relations agent for Look Cycles and Corima Wheels in their return to North American direct distribution. Prior to that, he served as North American Brand Manager for Mavic and Suunto, two brands in the Amer Sports portfolio.
Implus Acquires RockTape
Implus, the market leader in athletic, fitness and outdoor accessories, announced the acquisition of RockTape, a leading provider of kinesiology tape, medical education and other health and wellness products.
AAFA Lists Certain Amazon Marketplaces in Notorious Markets Submission to USTR
The American Apparel & Footwear Association included certain Amazon marketplaces in the company’s submission to the Office of the United States Trade Representative (USTR) identifying foreign markets that facilitate the sale of counterfeits.
College Hoops Corruption Trial Gets Under Way
The first trial tied to the FBI’s investigation into corruption throughout college basketball started on Tuesday. A lawyer representing James Gatto, Adidas’ former director of global sports marketing, asserted that her client’s payments to the families of top high school basketball players violated NCAA rules, but those rules “are not the laws of this country.”
Toys R Us Cancels Bankruptcy Auction, Plots Comeback
According to documents filed in bankruptcy court, Toys R Us’ lenders cancelled the bankruptcy auction of intellectual property assets after receiving qualified bids for assets by investors seeking to revive the chain.
Jordan Brand To Open Flight 23 Flagship In Downtown Los Angeles
Jordan Brand announced that the company will open a massive Flight 23 flagship in Downtown Los Angeles on October 20.
Under Armour Signs Lumen Christi
Under Armour signed on to become the provider of uniforms and other athletic merchandise to Lumen Christi Catholic School, based in Jackson, MI.
Two Former Nike Executives Join Forces To Form CO-Lab.
Nike alums Keith Crawford and David Odusanya have launched CO-Lab., a creative agency focused on design strategy for companies, from brand and product development to the consumer experience.
Top of the World Opens Michigan State Pop-Up
Top of the World, a leading collegiate apparel and headwear provider and a key licensee partner for Michigan State, along with local retailer Alumni Hall, are hosting a Michigan State retail and experiential pop-up shop at the East Lansing Marriott at University Place from October 16 through 21.
The Running Event Partners With The Running Industry Association
Two major organizations in the sport of running, The Running Event (TRE) conference and expo and the Running Industry Association (RIA), the nonprofit trade group representing independently owned running retailers and the brands they sell, announced a partnership agreement focused on helping specialty running retailers excel during TRE 2018, to be held Nov. 27-30, 2018, at the Austin (TX) Convention Center.
AlterG Raises $6 Million to Fund Market Development
AlterG, creator of the Anti-Gravity Treadmill technology, announced today that it raised $6 million in a new equity financing from new investors including Sorehsa AG, Leerink Revelation Partners, and Partner Ventures, plus existing investors, including Versant Ventures.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal