Coco Ho Joins Reef Team

Reef welcomed Coco Ho as an ambassador. Ho comes from a long line of professional surfers. Sister of current Reef ambassador Mason Ho, daughter of surfing Icon, Michael Ho and Niece to 1993 World Champion and former Reef ambassador, Derek Ho.

Introducing Catapult Outdoor Recreation Accelerator

Active Interest Media (AIM), the Outdoor Industry Association (OIA), ICELab @ Western, and Moosejaw have joined forces to launch the Catapult Outdoor Recreation Accelerator open to outdoor industry startups throughout the U.S.

CTA: Tech Revenue to Reach Record $398 Billion In 2019

Artificial intelligence (AI) and fast connectivity – critical ingredients for the next era of category leaders such as smartphones, smart home devices and smart speakers – will drive the U.S. consumer technology industry to a record-breaking $398 billion in retail revenues ($301 billion wholesale) in 2019 and 3.9 percent year-over-year (YOY) growth, which includes streaming services revenue, according to the Consumer Technology Association (CTA).

Callaway Golf Completes Jack Wolfskin Acquisition

Callaway Golf Company announced that it has completed the previously announced acquisition of Jack Wolfskin for €418 million, or approximately $476 million. The acquisition furthers Callaway’s push into the active lifestyle category after its successful 2017 acquisitions of TravisMathew and Ogio.

Dick’s Supports Teacher Champion Challenge

DonorsChoose.org and The Dick’s Sporting Goods Foundation are calling on football fans to support public school classrooms through the Teacher Champion Challenge, launching January 3. The Dick’s Sporting Goods Foundation will award $100,000 to support team sports-related classroom project requests in the playoff city that raises the most in total donations-per-student.

Antigua Celebrating 40th Anniversary

Said Ron McPherson, president and CEO of Antigua. “We are very proud of our history and heritage and look forward to continuing
our growth in the markets we serve. Antigua will have several promotions at the January trade shows and throughout the year to commemorate our 40th Anniversary.”