Wilson Sporting Goods Co. and RecycleBalls announced they are partnering to collect, recycle and repurpose tennis balls across the United States. The Wilson/RecycleBalls partnership aims to recycle 20 million tennis balls in the U.S. over the next three years.
Author: SGB Media
Fisher + Baker More Than Doubles Retailers, Expands Workforce
Fisher + Baker has more than doubled the amount of retailers carrying the company’s versatile line of premium menswear in 2018, as well as expanded the company’s staff in marketing and product management.

Nike And U.S. Olympic Committee Launch Online Training Tool For Coaches
Nike and the United States Olympic Committee, as part of the committee’s commitment to Project Play 2020, announced the release of How to Coach Kids, a free, 30-minute training course on coaching kids ages 12 and under.
Under Armour’s HR Chief Joins Talent Agency
Kerry Chandler, chief HR officer for Under Armour since 2015, has joined Endeavor, the talent agency based in Los Angeles.
Leki Announces New Sales Representation In South-Central U.S.
Leki, maker of trekking, ski and trail running poles, has announced the appointment of sales rep Mike Felix of Midcoast Outdoors to cover the South-Central trekking and outdoor retail territory (TX, AR, OK, KS, LA), effective January 1, 2019.
LifeStraw Partners With The Conservation Alliance
LifeStraw, a maker of water filtration and purification products, announced Tuesday the company is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint,” with 5 percent of sales going to the group’s public lands programs.
RYU Apparel Inc. Successfully Registers Trademark
RYU Apparel Inc., creator of urban athletic apparel, is pleased to announce that the company’s RYU trademark application in Canada, including the RYU logo, is now complete and the logo has been successfully registered.
Fallas And Factory 2-U Stores To Close
National Stores, which operates the Fallas and Factory 2-U discount stores, will begin a store closing sale at 184 of the company’s remaining locations as part of bankruptcy proceedings.
Study Shows Consumers Embracing Health Wearables, Physicians Unsure
Consumers adopting new health care technologies like Fitbits and DNA testing are way ahead of their primary care physicians, according to a new Zeldis Research and Schlesinger Group study, “The Consumerization of Health Care.”
AOSSM Applauds Passage Of Sports Medicine Clarity Act
The legislation provides legal protection for traveling team physicians and safeguards injured athletes’ timely access to the health care professionals who know and understand their medical history best.
National Fitness Foundation Appoints LaRhonda Burley As VP Of Marketing
The National Fitness Foundation, the official nonprofit of the President’s Council on Sports, Fitness & Nutrition, has announced LaRhonda Burley as its new vice president of partnerships & marketing.

Gordon Hayward Signs Offer Sheet With Anta
Chinese sports brand Anta in ab brief statement said Gordon Hayward, the Boston Celtics’ star forward, has officially signed an offer sheet with the company.
Vicis Partners With St. Joseph Regional High School
St. Joseph Regional High School in Montvale, NJ, announced the school will offer its entire football roster the Vicis ZERO1 helmet as an option for the balance of the 2018 football season.

Fleet Feet Announces Opening Of Second Location In Mississippi
Fleet Feet announced the opening of a store in Flowood, MS, later this fall. Lesley and Matthew Holleman, co-owners of the Fleet Feet location in Ridgeland, MS, will own the 1,956-square-foot store.

Seirus Enhances Product Procurement For Retailers
Snowsports and outdoor industry accessory maker Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process.