LifeStraw Partners With The Conservation Alliance

LifeStraw, a maker of water filtration and purification products, announced Tuesday the company is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint,” with 5 percent of sales going to the group’s public lands programs.

RYU Apparel Inc. Successfully Registers Trademark

RYU Apparel Inc., creator of urban athletic apparel, is pleased to announce that the company’s RYU trademark application in Canada, including the RYU logo, is now complete and the logo has been successfully registered.

Fallas And Factory 2-U Stores To Close

National Stores, which operates the Fallas and Factory 2-U discount stores, will begin a store closing sale at 184 of the company’s remaining locations as part of bankruptcy proceedings.

Seirus Enhances Product Procurement For Retailers

Snowsports and outdoor industry accessory maker Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process.

American Sportfishing Association Appoints New Officers

The American Sportfishing Association (ASA) appointed a new executive committee as well as ex-officio members to the board of directors during the 2018 Sportfishing Summit, the recreational fishing industry’s annual business meeting held October 9-12, just outside Charleston, SC.

Yeti Valued At $1.7 Billion In IPO

Yeti Holdings Inc.’s initial public offering values the company at $1.7 billion, according to an updated filing with the Securities & Exchange Commission. The high-end cooler maker is selling 2.5 million shares and current shareholders are selling 17.5 million shares.