LifeStraw, a maker of water filtration and purification products, announced Tuesday the company is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint,” with 5 percent of sales going to the group’s public lands programs.
“The Conservation Alliance is doing incredibly important work preserving those places where our consumers recreate,” said Alison Hill, managing director of LifeStraw. “With these new special edition bottles, we are inviting our customers to join our efforts, expanding these important initiatives. With more Americans going outdoors, we need to do all we can to protect these treasures.”
“LifeStraw is known as much for giving back as for their world-class filters and purification products,” said John Sterling, executive director of The Conservation Alliance. “The ‘Big Adventure, Small Footprint’ bottle, will help to provide much-needed resources to protect public lands while helping keep single-use bottles out of our treasured public spaces.”