New Balance has signed high school basketball standout Darius Bazley from Cincinnati to an endorsement deal, according to the New York Times.
Author: SGB Media
Piper Jaffray: Vans And Adidas Still Favs With Teens
According to Piper Jaffray’s 36th semi-annual Taking Stock With Teens survey for Fall 2018, the most notable brand gainers in mindshare with teens have been Vans, Adidas, Lululemon and surprisingly, Crocs. Streetwear and 1990s themes were seen accelerating while Nike’s erosion in teen mindshare appears to be bottoming.
Nike Signs First Esports Ambassador
Nike signed the company’s first ever endorsement deal with an esports athlete, Chinese League of Legends player Jian ‘Uzi’ Zihao.
Q4 Sports Signs Marreese Speights
The former member of the Golden State Warriors’ 2015 championship team joins New Orleans Pelicans’ guard E’Twaun Moore, Indiana Pacers’ guard Darren Collison and Detroit Pistons’ guard Langston Galloway as ambassadors and designers of the Los Angeles-based sneaker brand.
Honey Stinger Secures Equity Investment
Honey Stinger, the manufacturer of honey-based nutritional products, announced an equity investment by Factory LLC.
Royal Robbins Closing Modesto Distribution Center
Royal Robbins will be closing the company’s distribution center in Modesto, CA, according to The Modesto Bee. The planned closing follows the sale of the company to Fenix Outdoor International in late March.
Nike Partners With Google’s Shopping Actions Platform
Nike joined Best Buy and Sephora in becoming the latest retailers to leverage Google Shopping Actions program.
Sears Releases Initial List Of Stores To Close In Bankruptcy Proceedings
Sears Holdings announced the list of the 142 stores it initially plans to close in bankruptcy proceedings. Liquidation sales are expected to begin within two weeks. The closings are on top of 46 store closings announced in August. The company has 687 stores remaining, including Kmart locations. The 142 stores to close include: Kmart Arkansas 2821 […]
Von Maur Plans Seventh Store In Illinois
Von Maur Department Store announced plans to open a 130,000-square-foot store at Orland Square in Orland Park, IL. Scheduled to open fall 2019, the store will be the company’s seventh location in Illinois.
Holden Outerwear Partners With Backbone Media
Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced the company is teaming up with Backbone Media to drive the company’s public relations.
Jessica Wahl Receives NOLS Stewardship Award
On October 13, 2018, NOLS presented the group’s annual Stewardship Award to Jessica Wahl, government affairs manager for the Outdoor Industry Association (OIA). The NOLS Stewardship Award, given annually since 1990, recognizes individuals who have demonstrated exceptional stewardship of public lands and the environment.
Outdoor Voices Opens First Nashville Store
Outdoor Voices has opened the company’s first store in Nashville, TN. The Austin-based women’s fitness apparel brand now has eight stores.
New Product Labeling Database Officially Launched By SFIA And WFSGI
An easy-to-use, extremely detailed database to help sports and fitness companies keep in compliance with national and local laws has been launched by the World Federation of the Sporting Goods Industry (WFSGI), with the support of the Sports & Fitness Industry Association (SFIA).
Nine West Holdings Files Amended Plan Of Reorganization
Nine West Holdings Inc. announced that the company filed an amended chapter 11 plan of reorganization and related disclosure statement with the United States Bankruptcy Court for the Southern District of New York.
Manchester United And True Religion Launch Denim Range
Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal