Merrell has launched the One Trail project, a campaign celebrating diversity on the trail and seeking to contemporize attitudes about outdoor participation. The first element of the campaign is a mural of portraits taken on trails across the country on September 1, 2018, commemorated in an online gallery.
Author: SGB Media
Digital Room Acquires Logo Sportswear
Digital Room LLC, the vertically-integrated provider of online-driven printing solutions, has acquired Logo Sportswear Inc.
O2COOL Acquired By Maurice Sporting Goods
Maurice Sporting Goods, which is owned by Middleton Partners, has acquired Chicago-based O2COOL, which makes portable fans, water-cooling hydration bottles, outdoor accessories and other novelty items. Financial terms weren’t disclosed.
Wrightsock Hires Kittredge And Associates For Four Regions
Wrightenberry Mills Inc., Burlington NC, makers of Wrightsock Double Layer, has hired Kittredge and Associates to represent the brand in all trade channels in several territories.
Salewa North America Appoints Drew Saunders As Country Manager
Salewa North America, which operates the Dynafit, Salewa, Wild Country and Pomoca brands in the U.S. and Canada, has announced promotions within its North American leadership team—Drew Saunders has been named country manager, while Ross Herr was named sales and marketing manager
Fila Signs Sponsorship Agreement With WTA Rising Star Sofia Kenin
Fila announced that it has signed a sponsorship agreement with American tennis player Sofia Kenin.
Diamond Brand Gear Promotes Lauren Rash To COO
Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, has announced the promotion of Lauren Rash to COO. Previously VP of operations for Diamond Brand Gear, Rash has been with the brand since 2016, where she has excelled at manufacturing planning, product design, quality control and operations.
DSW, Authentic Brands Group Complete Acquisition Of Camuto Group
DSW Inc. on Tuesday said it has completed its previously announced acquisition of the operations of Camuto Group, the product design and brand development organization best known for the successful Vince Camuto brand and the footwear licenses of Jessica Simpson and Lucky Brand.
Under Armour Faces #MeToo Moment
Under Armour in a letter to employees vowed to shore up its culture after the Wall Street Journal came out with an extensive report on years of sexual misconduct at the firm, including a past practice of letting employees expense strip club visits.
Adidas Close To Signing Record Deal With Real Madrid
Adidas is set to sign a record-breaking deal to renew with Real Madrid. The ten-year deal is valued at €1.1 billion (U.S. $1.25 bn), according to Marca.
Fanatics Terminates Nascar Deal
Fanatics has terminated its ten-year trackside sponsorship deal with Nascar six years early as a result of low race attendances, according to a report from Sports Business Daily.
Yeti Set To Open Stores In Chicago And Charleston
Yeti plans to open its second and third stores in Chicago and Charleston, according to a regulatory filing.
Gaia Widens Loss In Q3
Gaia Inc. on Monday reported a loss for the third quarter ended September 30 of $10.3 million, or (0.58) cents per share, compared to a net loss of $5.2 million, or (34) cents per share, in the year-ago quarter, and missing analysts’ consensus estimates by 15 cents.
Retail Reports Roundup
Retail studies arrived on increasing rates of discretionary spending online, online personalization disappointing consumers, disconnects around consumers pricing perceptions, unplanned absence creating selling floor shortages, and rewards members desire for cash.
Clarus Raises EBITDA Margin Outlook On Record Sales In Q3
Clarus Corp. on Monday raised its EBITDA margin outlook to 9.5 percent from 8.5 percent after the company reported sales for the third quarter ended September 30 jumped 22 percent to a record $55.7 million, which also beat Wall Street targets by $2.5 million.
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