Digital Room LLC,  the vertically-integrated provider of online-driven printing solutions, has acquired Logo Sportswear Inc.

Located in Wallingford, CT, Logo Sportswear is an e-commerce-driven provider of customized short-to-medium run promotional merchandise and workwear/uniforms to SMBs and divisions of large companies. Logo also provides uniforms to recreational sports teams using its online ordering platform. Logo Sportswear sells a comprehensive product mix including jackets, polos, caps, jerseys, bags, and other apparel & accessories for men, women, and children. Additionally, Logo Sportswear offers optimized, proprietary online design technology that drives robust customer conversion and is fully integrated into its operations to efficiently fulfill small-to-medium run jobs.

“We are excited about the addition of Logo Sportswear to Digital Room’s business,” commented Michael Turner, chief executive officer of Digital Room. “Logo Sportswear will continue as a separate brand, and its soft promotional products are an excellent complementary fit with Digital Room’s existing online print products. This transaction will help us expand the range of high quality customized products and impeccable service our customers have come to rely on. We look forward to working with the Logo Sportswear team to grow the business by leveraging Digital Room’s existing strengths in marketing and operational excellence.”

“We are pleased to support Digital Room in its acquisition of Logo Sportswear,” commented Rahul Vinnakota, a managing director at H.I.G. Capital, the parent of Digital Room. “The investment is consistent with our strategy of acquiring complementary businesses in attractive, high growth end markets that will enhance the value proposition Digital Room offers to its customers.”

Debt financing for the transaction was provided by BNP Paribas.

Digital Room prints over one million orders annually through a portfolio of uniquely branded eCommerce websites, including,,,, and