Planet Fitness Lowers Guidance As Sales Weaken

Planet Fitness, Inc. reduced its guidance for both sales and earnings for the year as the first quarter ended March 31 saw a “shift in consumer focus in the New Year to savings and concern over the increase in COVID infections and other illnesses.” The fitness chain also cited the underperformance of an advertising campaign.

Concert Golf Partners Names CFO

Earlier in his career, Charles Bracher worked in finance roles at Goldman Sachs and Arnold Palmer Golf Management and with the eventual founders of Concert Golf, CEO Peter Nanula and COO Susan Dunnavant.

Adidas and Malbon Golf Introduce The Crosby Collection

“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf

PGA Tour partners with GolfForever as Official Golf Fitness System

“Promoting an active and healthy lifestyle is a core value of the PGA Tour, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans.”—Brian Oliver, PGA Tour executive vice president, Corporate Partnerships.”

Hobie Eyewear Announces Rep of the Year Awards

Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”