The PGA Tour and GolfForever announced Tuesday a multi-year Official Marketing Partnership that designates GolfForever as the Official Golf Fitness System Golf Strength and Flexibility System” of the PGA TOUR through 2027. 

GolfForever is a personalized golf fitness and wellness system designed for golfers of all ages and skill levels with the same workout and recovery programs as the best pro players in the world.

“Promoting an active and healthy lifestyle is a core value of the PGA Tour, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans,” said Brian Oliver, PGA Tour executive vice president, Corporate Partnerships.”

Using an intuitive app personalized for each user, the GolfForever Training System optimizes flexibility, strength and movement patterns to help golfers safely improve their swing. 

Founded in 2019 by Dr. Jeremy James, a specialist in chronic back pain, GolfForever’s at-home training system is used by everyday golfers and PGA Tour and LPGA golfers, including world No. 1 and six-time PGA Tour winner Scottie Scheffler, 2023 Ryder Cup Captain Zach Johnson, world No. 12 Tom Kim, 12-time PGA Tour winner Justin Leonard, and four-time PGA TOUR winner Ryan Palmer.

GolfForever is a golf-specific training program that embraces the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routine based on a proprietary strength and flexibility test. 

The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar, can be anchored at home, the gym or the course. It is a three-in-one training tool that includes resistance resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, driven by guided instruction from golf fitness and medical experts in the GolfForever app, directly benefit a player’s swing for strength, mobility and movement patterns.

Image courtesy PGA Tour