The same lack of Gore technology is evident when one looks at the running market, and in response Gore has licensed the Runners World name from Rodale publishing for its Running line (BOSS_0340). Rodale, the publisher of Runners World Magazine, has seen
Author: sportsoneauthor
JanSport and RMI Join Forces for the Guiding Season
JanSport and Rainier Mountaineering (RMI) have inked a partnership agreement in which JanSport will be the “Official backpack of RMI” for the calendar years 2004 – 2005…
DaKine Re-Launches Website
DAKINE will relaunch its website, www.dakine.com, for the ‘03/04 season. The site has a new design, an updated intuitive navigation system and world-class team rider action photography. The site’s goal is to provide visitors with a unique and user-friend
Keystone Ads Airboarding To Night Programs…
Keystone Resort will be adding an Airboard program at their ski area. Ann-Elise Emerson, who is launching the 2-year-old Swiss product in North America through her company, Emo-Gear, began her snow bodyboarding career out of bounds near Alpine Meadows, Ta
Malden Emerges From Chapter 11; Family Loses Control
Malden Mills Industries, Inc. announced that the Company has successfully emerged from Chapter 11 bankruptcy protection intact with 1,200 employees based in Lawrence, MA, Methuen MA and Hudson, NH. Various secured and unsecured creditors have received a
Nalbach Appointed Fila EU Key Account Director
Fila has named Jay Nalbach as European Key Account Director for the brand. In his new role, Mr. Nalbach will supervise and coordinate Fila’s commercial operations with European Key Accounts in cooperation with the company’s local subsidiaries…
Smartwool Taps ACG Vet to Run Marketing
SmartWool has hired Rob Mitchell as their new Vice President of Marketing and Products. Mitchell was formerly the head of marketing for Nike ACG. Prior to his work with Nike ACG,Mitchell served as President and COO of Trailworks.com, an internet-based c
TimBuk2 Taps Mountainsmith and Adds New Reps
Timbuk2 Designs has hired Mike Valvano as Vice President of Sales. Mr. Valvano was formerly Vice President of Sales at Mountainsmith in Boulder, Colorado…
InterBike Attendance Numbers Are In
Interbike concluded Tuesday the 14th, after five days of bike-related business. The annual trade show, which showcases the latest in cycling products and trends, attracted bicycle retailers, manufacturers, media, celebrities and industry advocates and aff
Burton Taps Nike for VP of Global Sales
Burton has hired Amy Buckalter as the Vice President of Global Sales to oversee the company's sales division, which includes the Burton, R.E.D., Anon, Gravis and Analog brands. In her new role, Amy will head the global sales team, direct Burton'
180s Sponsors Baltimore Running Festival
180s, LLC announced its second year participating as a sponsor in the Baltimore Running Festival scheduled to take place on October 18, 2003 in downtown Baltimore. 180s will distribute 2000 complementary NALGENE water bottles filled with Deer Park water
Golf Town Canada Acquires Golf Surface Inc.
Golf Town Canada has become significantly
larger through the acquisition of Golf Surface Inc., a major regional golf retailer within Quebec. Through this transaction, Golf Town will double the number of golf superstores it operates in the important Montre
Volkl Imports Skiwear Line
Volkl Sport America will launch a technical performance outerwear line in the US for the Winter 04/05 season.The collection will be positioned in the mid to high-end range of the market…
NSAA Launches WinterKids
The National Ski Areas Association has entered into a partnership with WinterKids, a non-profit organization that encourages winter recreation among children, to
promote and distribute the WinterKids National Outdoor Learning Curriculum…
OR Announces Base Camp Location
On the heels of Outdoor Retailer announcing plans for a “Backcountry Base Camp” at Winter Market 2004, OR has released further details surrounding the event. The inaugural Backcountry Base Camp will be held in the Brighton Backcountry in Utah’s Big Cotto
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