DAKINE will relaunch its website, www.dakine.com, for the ‘03/04 season.

The site has a new design, an updated intuitive navigation system and world-class team rider action photography. The site’s goal is to provide visitors with a unique and user-friendly experience of DAKINE online.

Created with Summit Projects of Hood River, Oregon, a full-service internet
agency, the navigation has been updated from static HTML to Flash 6. It now
provides users with an intuitive visual browsing system to find products.
The new look combines a fresh, progressive visual design with cutting-edge
alternating action and lifestyle photography that are tailored to each
sport.

“We have created an entirely new web site really,” says Alistair Nicol, Art
Director for DAKINE. “Users can check out new products and get enhanced
feature information quickly and easily. You can view the latest profiles of
our team riders, email a product page direct from the site, and find your
local store or an online DAKINE dealer to purchase products.”