Sufferfest Appoints President

Sufferfest, the beer brewed by athletes, for athletes, named Chris Strain president, effective immediately. Most recently, Strain served as chief marketing officer for Camelbak, where he oversaw the hydration brand’s product and marketing teams.

Aisle Talk Week Of December 10

Top headlines from the active lifestyle industry you may have missed this week, including Fanatics marking its first licensing agreement with a university, a 10-year deal with the University of Oregon to license, manufacture and sell its sports gear beginning on January 1, 2020.

Genesco Agrees To Sell Lids To Fanzz

Genesco Inc. entered into a definitive agreement on the sale of the Lids Sports Group to FanzzLids Holdings, a holding company controlled and operated by affiliates of Ames Watson Capital, LLC. Ames Watson is the owner of Fanzz, a specialty retailer of officially licensed sports apparel. Fanatics Inc. will make a minority investment in FanzzLids Holding.

Cherokee Global Brands Narrows Guidance On Revenue Decrease

Cherokee Global Brands on Thursday narrowed its guidance for the fiscal year 2019 after reporting third-quarter revenues declined 25 percent as the company continues to transition from its DTR licenses to new wholesale licensing partners in the United States.

Fanatics Forms Strategic Partnership With Jakprints

Fanatics Inc. and Jakprints Inc. announced a new five-year partnership deal that will allow Jakprints to support the domestic production needs of Fanatics. With this partnership Jakprints also announced the opening of a new 140,000-square-foot facility in Eastlake, OH, which includes a $7 million investment in state-of-the-art equipment and the creation of over 100 new jobs.

IOC Announces Changes To Management Structure

The IOC is adapting its management structure. After 26 years as director of NOC Relations and of Olympic Solidarity, Pere Miró will henceforth focus exclusively on his role as deputy director general for relations with the Olympic Movement.