Solstice Signs Pale Morning Media

Solstice has signed Pale Morning Media to provide product publicity support for their spring 2005 line. Pale Morning Media will design and implement a fall public relations
campaign to publicize Solstice and their growing assortment of warm-weather gear..

Chang Joins blurr as N.A. Sales Director

blurr is adding a director of sales to its growing in-house team. Cary Chang joins blurr as Director of Sales for the Canadian and U.S. markets, bringing with him a background in the fashion and outdoor industries. A former Canadian national climbing cha

Scott USA Hires Adrian Montgomery as Marketing Manager

Scott USA has hired Adrian Montgomery as marketing manager for its U.S. bicycle group. Montgomery has worked in the cycling industry for more than fourteen years. His experience includes positions as a professional mechanic and team manager as well as pr

Luen Thai Expansion in High Gear…

According to local Beijing newspapers, Luen Thai, one of Asia’s largest apparel manufacturers, saw net income drop 4% for the first six months of the 2004 to $13.1 million. The company is currently working on constructing a new 300,000 square foot factory

ICON GM Hurt by Rising Steel Prices…

ICON Health & Fitness saw both categories of its business take a dive in its fiscal first quarter ended August 28, 2004, resulting in a total sales decline that was more pronounced than even its lowered expectations against a strong Q1 last year. The com

Jansport to Move to San Leandro; Cisler Will Exit…

JanSport, Inc., which is part of VF Corporation’s Outdoor Coalition, will move its JanSport Equipment business to new offices in San Leandro, CA, bringing it closer to other ODC brands and Mike Egeck, the former president of The North Face who now heads t

SEW Goes One-On-One with Mike Gotfredson…

Mike Gotfredson founded Road Runner Sports in a garage in Del Mar, CA in 1983, using his direct marketing experience. The company doubled in size nearly every year through 1999. Road Runner Sports sells more technical running shoes than any other retaile

Snowshoe Market Focuses on Women’s Product…

Over the past few weeks, BOSS presented the first two installments of a three-part SnowSports pre-season trend analysis. The previous articles covered shifts in the ski and snowboard apparel market, the new urban influence on the ski market, backcountry

L.L. Bean Looks South for Expansion…

Ever since announcing its interest in acquiring Eddie Bauer Retail stores from Spiegel, it has been apparent that L.L. Bean is interested in expanding its retail presence nationally, and now the retailer has announced that it will be opening between three

Salomon Focuses on China SnowSports Market…

In an effort to be one of the first western SnowSports companies with a solid presence in the massive Chinese Market, Salomon has signed a three year agreement with the China Ski Association. Salomon will be the official supplier, equipping Chinese compet