JanSport, Inc., which is part of VF Corporation’s Outdoor Coalition, will move its JanSport Equipment business to new offices in San Leandro, CA, bringing it closer to other ODC brands and Mike Egeck, the former president of The North Face who now heads t
Author: SGB Media
SEW Goes One-On-One with Mike Gotfredson…
Mike Gotfredson founded Road Runner Sports in a garage in Del Mar, CA in 1983, using his direct marketing experience. The company doubled in size nearly every year through 1999. Road Runner Sports sells more technical running shoes than any other retaile
Snowshoe Market Focuses on Women’s Product…
Over the past few weeks, BOSS presented the first two installments of a three-part SnowSports pre-season trend analysis. The previous articles covered shifts in the ski and snowboard apparel market, the new urban influence on the ski market, backcountry
Talk of Nike’s Burton and Patagonia Acquisition Deals Looks Iffy…
A Reuters news story last week that had the industry buzzing about potential Nike acquisitions appears to have been constructed using unrelated comments and quotes from a number of sources and failed to follow up on assertions made by other sources. The
L.L. Bean Looks South for Expansion…
Ever since announcing its interest in acquiring Eddie Bauer Retail stores from Spiegel, it has been apparent that L.L. Bean is interested in expanding its retail presence nationally, and now the retailer has announced that it will be opening between three
Adventure Travel Association is Being Resurrected…
Shannon Stowell is reviving the Adventure Travel Trade Association by adding marketing, research, networking and education services to the organization. Stowell recently acquired the ATTA from the Adventure Travel Society…
Salomon Focuses on China SnowSports Market…
In an effort to be one of the first western SnowSports companies with a solid presence in the massive Chinese Market, Salomon has signed a three year agreement with the China Ski Association. Salomon will be the official supplier, equipping Chinese compet
OIWC Teams up with Bike Industry Women at Interbike…
This year at Interbike Ariadne Scott from Specialized and the Outdoor Industry Women’s Coalition teamed up to organize the first annual ‘Schmoozapalooza,’ a gathering of women in the bike industry. The event was designed to build the community feeling, pr
National Whitewater Center Takes One More Step Toward Completion…
The U.S. National Whitewater Center on the Catawba River near Charlotte, NC secured $20 million in funding this past week, bringing the project closer to completion. Project managers now expect to break ground on the 307 acre outdoor recreation facility
Columbia to Make Donation to One World Family
Columbia Sportswear Company will make a $15,000 donation to One World Family, an organization dedicated to improving the quality of life of South African children impacted by AIDS. The donation will be presented to the organization founders in Capetown, S
Pacific Cycles’ Parent Company Reiterates Guidance
Dorel Industries reiterated its guidance for fiscal 2004, stating it still expects full year earnings per share to be between $3.00 and $3.15. Dorel's third quarter results will be issued as scheduled…
First Annual Women’s Interbike Gathering Paves the Way
180 men and women active in the bike industry took time out from the busy Interbike Show to meet and greet friends both old and new, eat and drink, network and exchange cards to a background of a soothing jazz at the Women’s Interbike Gathering. The event
OIWC Accepting Nominations for Pioneering Woman Award
Each year the OIWC presents its Pioneering Woman Award to a deserving woman in the outdoor industry who has distinguished herself as a mentor of other women. The OIWC is accepting nominations for its fourth annual Pioneering Woman Award to be presented at
Kaigler Promoted to SVP and Chief Communications Officer at Reebok
Reebok has promoted Denise Kaigler to the position of Senior Vice President and Chief Communications Officer of Reebok International Ltd., a global corporation which includes the Reebok Brand, The Rockport Company, Greg Norman Collection, Ralph Lauren Foo
Winter Feels Good Targets Educators
A major initiative of the “Winter Feels Good” public awareness campaign to increase activity among youth and their families kicks off this month with the addition of a new education section on the “Winter Feels Good” website www.winterfeelsgood.com. The e
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