Solstice has signed Pale Morning Media to provide product publicity support for their spring 2005 line. Pale Morning Media will design and implement a fall public relations
campaign to publicize Solstice and their growing assortment of warm-weather gear..
Author: sportsoneauthor
Chang Joins blurr as N.A. Sales Director
blurr is adding a director of sales to its growing in-house team. Cary Chang joins blurr as Director of Sales for the Canadian and U.S. markets, bringing with him a background in the fashion and outdoor industries. A former Canadian national climbing cha
Scott USA Hires Adrian Montgomery as Marketing Manager
Scott USA has hired Adrian Montgomery as marketing manager for its U.S. bicycle group. Montgomery has worked in the cycling industry for more than fourteen years. His experience includes positions as a professional mechanic and team manager as well as pr
TaylorMade-adidas Golf Cites Innovation as Key Driver for Continued Growth…
TaylorMade-adidas Golf may owe a fair portion of their recent success to the missteps of neighbor Callaway Golf Company, but the golf division of adidas-Salomon can point to real advances in technology and innovation in both its hardgoods and softgoods bu
Talk of Nike’s Burton and Patagonia Acquisition Deals Looks Iffy…
A Reuters news story last week that had the industry buzzing about potential Nike acquisitions appears to have been constructed using unrelated comments and quotes from a number of sources and failed to follow up on assertions made by other sources. The
Luen Thai Expansion in High Gear…
According to local Beijing newspapers, Luen Thai, one of Asia’s largest apparel manufacturers, saw net income drop 4% for the first six months of the 2004 to $13.1 million. The company is currently working on constructing a new 300,000 square foot factory
Sport Haley Files Delayed 10-K Report; Hogan Offsets Declines in Haley Brand…
Sport-Haley, Inc. finally got its financial statements pulled together for the fourth quarter and fiscal year ended June 30, pointing to a continued increase in its Ben Hogan apparel business in the premium price market as the primary driver for the compa
ICON GM Hurt by Rising Steel Prices…
ICON Health & Fitness saw both categories of its business take a dive in its fiscal first quarter ended August 28, 2004, resulting in a total sales decline that was more pronounced than even its lowered expectations against a strong Q1 last year. The com
Jansport to Move to San Leandro; Cisler Will Exit…
JanSport, Inc., which is part of VF Corporation’s Outdoor Coalition, will move its JanSport Equipment business to new offices in San Leandro, CA, bringing it closer to other ODC brands and Mike Egeck, the former president of The North Face who now heads t
SEW Goes One-On-One with Mike Gotfredson…
Mike Gotfredson founded Road Runner Sports in a garage in Del Mar, CA in 1983, using his direct marketing experience. The company doubled in size nearly every year through 1999. Road Runner Sports sells more technical running shoes than any other retaile
Snowshoe Market Focuses on Women’s Product…
Over the past few weeks, BOSS presented the first two installments of a three-part SnowSports pre-season trend analysis. The previous articles covered shifts in the ski and snowboard apparel market, the new urban influence on the ski market, backcountry
Talk of Nike’s Burton and Patagonia Acquisition Deals Looks Iffy…
A Reuters news story last week that had the industry buzzing about potential Nike acquisitions appears to have been constructed using unrelated comments and quotes from a number of sources and failed to follow up on assertions made by other sources. The
L.L. Bean Looks South for Expansion…
Ever since announcing its interest in acquiring Eddie Bauer Retail stores from Spiegel, it has been apparent that L.L. Bean is interested in expanding its retail presence nationally, and now the retailer has announced that it will be opening between three
Adventure Travel Association is Being Resurrected…
Shannon Stowell is reviving the Adventure Travel Trade Association by adding marketing, research, networking and education services to the organization. Stowell recently acquired the ATTA from the Adventure Travel Society…
Salomon Focuses on China SnowSports Market…
In an effort to be one of the first western SnowSports companies with a solid presence in the massive Chinese Market, Salomon has signed a three year agreement with the China Ski Association. Salomon will be the official supplier, equipping Chinese compet