As rugby continues to grow in popularity among American audiences, REP Worldwide announced, in conjunction with the 2018 Licensing Expo, that the company has added the United States Rugby Players Association (USRPA) as its newest client.
Author: SGB Media
USA Triathlon Unveils “Legacy Triathlon” To Be Held in Long Beach
USA Triathlon, in partnership with the City of Long Beach, announced plans for the Legacy Triathlon—a new event to be held in Long Beach, CA, starting July 20, 2019.
Dakine, Rob Machado Foundation, Mizu Unite In Clean Drinking Water Initiative
Dakine has partnered with the Rob Machado Foundation, Mizu Bottles and Reef to bring clean drinking water to public schools. The group kicked off the initiative with a recent event at Haiku Elementry School in Maui, HI, focused on keeping single-use plastic out of watersheds while giving children access to purified water.
Fanatics To Make Nike Jerseys For NFL Fans
Mirroring the company’s upcoming MLB partnership with Under Armour, Fanatics secured the rights to make NFL jerseys and related merchandise under the Nike logo. For the NFL, aligning with Fanatics promises to significantly expand revenues with Fanatic’s expanding capabilities around on-demand production.
George Feldenkreis Sends Letter To Perry Ellis Board
George Feldenkreis, the founder of Perry Ellis who has made an offer to acquire the company, has sent a letter to the special committee of the board of directors of Perry Ellis, urging the board to immediately commit to an expedited timeline to conclude negotiations and enter into a definitive agreement in respect of his buyout proposal.
LL.Bean Chairman Urges UNH Grads To Lead ‘Adventure-Filled” Lives
In his commencement address for the University of New Hampshire’s 2018 graduating class, Shawn Gorman, L.L.Bean’s chairman, called the outdoors “a critical antidote to this hyper-competitive, hyper-stressed, tech-driven world we live in.” While technology powers the world in wonderful ways, “it will never fill your soul like a sunrise in the mountains,” he said.
Fanatics Takes Over Fan Apparel In NFL Deal
The NFL said splitting responsibilities between Nike (outfitting the players and coaches) and Fanatics (outfitting the fans) demonstrates the league’s focus on consistently looking for new ways to improve the experience for fans, players and retailers.
Vertical World … America’s First Climbing Gym Celebrates 30 Years
Vertical World celebrates 30th Anniversary.
Macy’s Appoints CFO
Macy’s Inc. announced that Paula A. Price will be appointed chief financial officer, effective July 9, 2018.
2018 Handbag Luncheon Honors Puma for Selena Gomez Lupus Campaign
The 9th annual Lupus Research Alliance Lupus Handbag Luncheon & Silent Auction honored two supporters to the lupus cause: Puma and IBM Associate Partner Veronica Vargas Lupo.
Under Armour To Sponsor Southern University
The Southern University Athletics Department announced that it has entered into a 5-year partnership with Under Armour through BSN Sports.
Nike Signs Sevilla
Nike signed Sevilla to a new three-year kit supply deal. New Balance’s deal with the La Liga club expired at the end of the 2017-18 season.
’47 Co-Founder Arthur D’Angelo To Be Inducted Into Red Sox Hall Of Fame
’47, the fan apparel brand, announced that company co-founder Arthur D’Angelo will be inducted into the Red Sox Hall of Fame at the 2018 Red Sox Hall of Fame & The Fenway Honors Gala.
Kohl’s Delivers Blow-Out Q1 On Active Strength
Led by 10 percent comp growth in its active assortments, Kohl’s Inc. reported first-quarter earnings that easily topped Wall Street’s targets and lifted its guidance for the year. Nike, Under Armour and Adidas led the active gains and the department-store operator is planning a 30-store test that will see square footage dedicated to active expand by 40 percent.
RenoCross Cyclocross Race Sold To RENOCX
Watts Marketing has sold the cyclocross race RenoCross to Reno, NV-based RENOCX LLC. Terms were not disclosed.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal