Royal Precision Adds ACI to PR Effort

Royal Precision, an industry leader in golf club shaft and grip manufacturing, has selected Alday Communications, Inc. (ACI) for additional public relations support in building consumer and trade awareness, announced Ray Lucas, VP Sales and Marketing of R

Nokian Completes Sale of Bicycle Tire Business

The agreement concerning the sale of Nokian bicycle tire business was signed and confirmed yesterday. Also the sale of the factory premises in the town of Lieksa and the conditions related to the deal were accepted. The bicycle tire unit will continue its

Outlast Should Finish 2004 with a Record Year

According to Outlast Technologies, at year-end 2004, revenues will have increased almost five-times over year-end revenues of 2001 and the company will be profitable and cash flow positive. According to George Cattermole, CEO/President, “This progress is

Teko Adds Oeko-Tex 100 Certification

Teko has received the Oeko-Tex Standard 100 environmental certification for all of its socks. Teko is proud to be one of the relatively few companies in the world to achieve this prestigious certification…

Schwinn Brings the Sting-Ray North of the Border

Dorel Industries Inc. and Canadian Tire announced
that the highly popular Schwinn Sting-Ray bicycle is now available in Canada. The Schwinn brand is part of the Pacific Cycle line-up. Pacific Cycle was
acquired by Dorel earlier this year…

Rocky Elects Campbell to Board

Rocky Shoes & Boots announced that J. Patrick Campbell has been elected to a newly created position on its Board of Directors, increasing the board to eight members. Mr. Campbell, since January 2004, has served as a consultant and Chief of Technology and

REI’s Sally Jewell Joins NPCA Board of Trustees

Sally Jewell, chief operating officer of Recreational Equipment, Inc., has been elected to the board of trustees of the National Parks Conservation Association. The board is the governing body for the non-partisan park watchdog organization. Jewell's

Outdoor Research Partners with JAM Media

Outdoor Research has partnered with Julie McFadden of JAM Media to enhance PR efforts. Julie McFadden has worked in marketing for the past 14 years, including much success in the outdoor industry.. She has been working with Exped since 2001, which Outdoor

PrimaLoft Lands Special Forces Deal

The U.S. Special Forces, which includes the Navy SEALs, Army Rangers, Delta Forces and the Air Force, has adopted PrimaLoft – Insulation Technology as the insulating layer for its Protective Combat Uniform (PCU). PrimaLoft was originally developed in the

Hayes Brothers Snowboards Hires Schorr as N.E. Rep

Hayes Brothers Snowboards has hired veteran industry sales rep, Jeff Schorr. Jeff will handle sales throughout the northeast, along with taking on some sales manager duties. Founder Steve Hayes said, “Hayes Brothers has made solid inroads without any sal

Interbike Offers Savings to Exhibitors

Interbike has inked a deal offering major savings for exhibitors at the 2005 Interbike International Bicycle Expo through a new agreement with GES Expositions. The new program will cut costs on basic services, including labor for booth set up, selected fu

Chaos Launches new Logo for Show Season…

CHAOS–Threads for Heads has launched a newly revised logo for the SIA and Outdoor Retailer shows. Chaos and its sister Brand Moon Shadow have projected a sales increase of 50% this year. Chaos says that these two brands have accomplished this target for

Atlas Moves to Berkeley

Atlas Snow-Shoe Company has moved to a larger facility across the bay in Berkeley, California. The new facility is located in the “light industrial” section that spans Berkeley and Emeryville, home to many cutting edge and creative companies. The move fa

Alpina Sports Corp named as new Canadian Distributor

On the heels of a transition of ownership of the US based Alpina Sports Corp, more news; the organization announces it has expanded its distribution into Canada. Heading the Canadian sales team will be Mike Doble, National Sales Manager who joined Alpina

Snyder Promoted to Product Manager at Thule

Two years ago, Darren Snyder handed in his apron and spoke wrenches for a chance to climb behind the wheel of a Thule Envoy van and crisscross the Western states to visit Thule retailers, consumer events, and support Thule reps. After shaking hands with