KCPR Inks Deal with Dansko

Dansko footwear announces that Kristin Carpenter Public
Relations (KCPR) will be handling the public relations efforts for the brand effective immediately. KCPR will promote the launch of two new fashion-forward collections from Dansko, including the Beac

Sea Otter Classic Signs Two New Sponsors

Sierra Nevada Brewery and Kodak EasyShare Gallery have signed on as Co-Presenting Sponsors of the Sea Otter Classic. The 15th annual Sea Otter Classic, known throughout the cycling world as the grand season opener,
will be held on April 14-17, 2005 at the

Orange 21 Appoints New VP of Operations

Orange 21 has appointed Richard C. Marshall, Jr. as Vice President of Operations. Mr. Marshall comes to Orange 21 with over 19 years of experience in operations with companies such as Johnson & Johnson, Pepsi, and Rubbermaid. Most recently, Mr. Marshall s

Four New Faces Join Camelbak

CamelBak Products announced four new hires to complement the company in the the outdoor recreation market. E. McDowell “Mac” Tillman was hired as Director of Product Marketing, Jonathan Austen as Category Manager: Outdoor, Thomas Andrews as Regional Sales

Pund and Farinholt Join Silver Steep Partners

Nathan Pund and Robert Farinholt have joined Silver Steep Partners just a few months after Sally McCoy launched the specialty outdoor and active lifestyle financial advisory firm. Pund and Farinholt, formerly with RBC Capital Markets, bring years of Wall

Redfeather Donates Percentage of Profits to NSCD

For the 2004-05 winter seasons, Redfeather marketed a unique snowshoe model called the “Freedom” to benefit the NSCD as well as celebrate its 15th anniversary. A total of 5% of its total sales went to the NSCD as well as an exclusive hangtag created to il

Black Diamond Becomes AMGA Diamond Level Sponsor

Black Diamond Equipment has become a Diamond Level Sponsor of the American Mountain Guide Association (AMGA). Black Diamond will also be the exclusive partner of the 2005 Rock Guides exams, offering aspirant guides funding and support…

NSGA Declares Support for Association Health Plan Bill

House committee last week approved legislation that would help small businesses meet rising health insurance costs by authorizing the creation of Association Health Plans. The National Sporting Goods Association (NSGA) strongly supports this legislation a

Merrell Inks TV Ad Deal with ‘Globe Trekker’

Supporting its new “Let’s Get Outside” brand positioning encouraging consumers to embrace outside activities regardless of skill level, Merrell Footwear has signed on as a co-sponsor for Globe Trekker. Globe Trekker is a public television series seen on

FIFA Inks Eight-Year Deal with Global Brands Group

FIFA has appointed Global Brands Group as its exclusive store operator for the FIFA Stores and exclusive licensing representative worldwide for 2007-2014. In addition, Global Brands Group will act as the on-site concessionaire for all FIFA events througho