WeAre8, a social platform that enables online influencers to monetize their social influence by sharing brand campaigns, appointed Danny Tawiah, former VP global digital brand innovation at Nike, as chief marketing officer.
Author: SGB Media
Fitbit Software Update Adds Bevy Of Third-Party Apps
Fitbit is adding a wide range of third-party apps, including the popular Couch to 5K and Achu Health apps, as part of a 3.0 software update for its Versa, Ionic and Iconic-Adidas edition smartwatches. Apps for tracking skateboarding, skiing and snowboarding are also being added.
U.S. Polo Assn. Announces Apparel Sponsorship
USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the high-profile St. Regis World Snow Polo Championship.
U.S. Senate Passes Modern Fish Act
The U.S. Senate on Monday unanimously passed S.1520, the Modernizing Recreational Fisheries Management Act of 2017 (Modern Fish Act). The legislation, which would make critical updates to the oversight of federal fisheries, marks a big step forward for America’s angling community and now moves to the U.S. House for final passage.
Outdoor Industry Unites To Support Klean Kanteen And Victims Of The Camp Fire
In the midst of the Camp Fire tragedy in California that affected employees of Klean Kanteen and many others, the outdoor industry rallied to support those in need. A GoFundMe campaign has raised more than $160,000 to date. On Giving Tuesday, an additional $110,000 was raised for fire victims from the sale of a limited-edition Klean Kanteen “Butte Strong” bottle.
Muscle Up Marketing Partners With ABC Financial
Muscle Up Marketing, a full-service marketing firm specializing in serving the health and fitness industry, announced its partnership with ABC Financial, the leading software and payment processing provider to the health and fitness industry.
DeAndre Ayton Partners With Shamrock Farms
Shamrock Farms, the maker of the line of Rockin’ Protein beverages, announced that professional basketball player, DeAndre Ayton joined the company as an ambassador.
Minn Kota, Humminbird And Talon Become Premier Sponsors Of B.A.S.S.
Johnson Outdoors has expanded its sponsorship of B.A.S.S. events, including the Bassmaster Classic and Bassmaster Elite Series.
Diamond Brand Gear Bestowed 2018 WNC Best Brand Honor
Diamond Brand Gear, the maker of domestic outdoor gear since 1881, was recently named the 2018 WNC Best Brand for a Business Started Before 2010 by the Small Business Center at Blue Ridge Community College in Henderson County.
Snapper Rock Appoints DeAnna Lamphere President
Snapper Rock, the lifestyle swimwear brand, announced that DeAnna Lamphere has joined the company as president.
Gander Outdoors Store Closes In Paducah, KY
A Gander Outdoors location has closed in Paducah in Kentucky. By all indications, the store is the second Gander Outdoors location to close since Camping World began re-opening former Gander Mountain locations late last year under the updated name.
Badger Sportswear Investigating Report Chinese Detainees Are Making Products
Shipments from a factory located at an internment camp in China’s Xinjiang region went to Badger Sportswear, based in Statesville, NC, according to a report from the Associated Press. On Sunday, John Anton, CEO Founder Sport Group, the parent of Badger Sportswear, told the AP that the company is investigating the shipments and will source product from other locations in the meantime.
Accell Group To Explore Sale Of U.S. Business
In an update on its recently sharpened ‘Lead Global, Win Local’-strategy, Accell Group said it determined that the U.S. business is a non-core asset and management will explore a sale of the unit. Accell’s cycling brands sold in the U.S. include Raleigh, Diamondback and Redline.
Sweden Selected To Host 2021 Special Olympics World Winter Games
Sweden has been granted the opportunity to host Special Olympics’ flagship sporting event, the World Winter Games in 2021.
Thule Group Acquires Rooftop Tent Maker Tepui Outdoors
Thule Group has announced the acquisition of rooftop tent maker Tepui Outdoors Inc. for $9.5 million. This acquisition will further enhance the Thule Group’s expanding portfolio of products focused on an active lifestyle.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal