Balega International, the performance sock brand for runners, presented its annual Ubuntu Award for community service to Carol Stream, IL-based Dick Pond Athletics.
Author: SGB Media
Nike Partners With Canada Soccer
Canada Soccer announce that Nike will replace Umbro as the official footwear, apparel and equipment supplier for Canada Soccer and its Men’s and Women’s National Teams at every level starting in January 2019.
Next Level Apparel Expands To Germany And Europe
Next Level is expanding into Germany and Europe through an exclusive partnership with L-Shop-Team, a European textile wholesale distributor.
YFM Equity Partners Sells Stake In Gill Marine
YFM Equity Partners has sold its stake in Gill Marine Holdings Limited, best known for their waterproof jackets made for powerboating, sailing and fishing, for an undisclosed sum to the Myers family office,
Former Nike Executive Joins WeAre8
WeAre8, a social platform that enables online influencers to monetize their social influence by sharing brand campaigns, appointed Danny Tawiah, former VP global digital brand innovation at Nike, as chief marketing officer.
Fitbit Software Update Adds Bevy Of Third-Party Apps
Fitbit is adding a wide range of third-party apps, including the popular Couch to 5K and Achu Health apps, as part of a 3.0 software update for its Versa, Ionic and Iconic-Adidas edition smartwatches. Apps for tracking skateboarding, skiing and snowboarding are also being added.
U.S. Polo Assn. Announces Apparel Sponsorship
USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the high-profile St. Regis World Snow Polo Championship.
U.S. Senate Passes Modern Fish Act
The U.S. Senate on Monday unanimously passed S.1520, the Modernizing Recreational Fisheries Management Act of 2017 (Modern Fish Act). The legislation, which would make critical updates to the oversight of federal fisheries, marks a big step forward for America’s angling community and now moves to the U.S. House for final passage.
Outdoor Industry Unites To Support Klean Kanteen And Victims Of The Camp Fire
In the midst of the Camp Fire tragedy in California that affected employees of Klean Kanteen and many others, the outdoor industry rallied to support those in need. A GoFundMe campaign has raised more than $160,000 to date. On Giving Tuesday, an additional $110,000 was raised for fire victims from the sale of a limited-edition Klean Kanteen “Butte Strong” bottle.
Muscle Up Marketing Partners With ABC Financial
Muscle Up Marketing, a full-service marketing firm specializing in serving the health and fitness industry, announced its partnership with ABC Financial, the leading software and payment processing provider to the health and fitness industry.
DeAndre Ayton Partners With Shamrock Farms
Shamrock Farms, the maker of the line of Rockin’ Protein beverages, announced that professional basketball player, DeAndre Ayton joined the company as an ambassador.
Minn Kota, Humminbird And Talon Become Premier Sponsors Of B.A.S.S.
Johnson Outdoors has expanded its sponsorship of B.A.S.S. events, including the Bassmaster Classic and Bassmaster Elite Series.
Diamond Brand Gear Bestowed 2018 WNC Best Brand Honor
Diamond Brand Gear, the maker of domestic outdoor gear since 1881, was recently named the 2018 WNC Best Brand for a Business Started Before 2010 by the Small Business Center at Blue Ridge Community College in Henderson County.
Snapper Rock Appoints DeAnna Lamphere President
Snapper Rock, the lifestyle swimwear brand, announced that DeAnna Lamphere has joined the company as president.
Gander Outdoors Store Closes In Paducah, KY
A Gander Outdoors location has closed in Paducah in Kentucky. By all indications, the store is the second Gander Outdoors location to close since Camping World began re-opening former Gander Mountain locations late last year under the updated name.
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