Keen Footwear and REI have partnered to bring the Keen Eco-Carton to market. The shoebox is made from 100% recycled materials and is 100% biodegradable The new box design will be used on select Keen Trail Running styles for Fall 2006 including the waterpr
Author: sportsoneauthor
Steri-Pen Hires M3 PR
Hydro-Photon, Inc. will collaborate with PR firm M3 Relations LLC for their communication strategies. The combined relationship should further establish SteriPEN in the growing adventure travel, executive travel, first responders, military, and outdoor ma
Ben Meadows and Brunton Support SOILS
Ben Meadows Company and Brunton announce plans to donate a portion of catalog sales of any Brunton product to the upcoming SOILS: Worlds Underfoot exhibit at the Smithsonian Institution's National Museum of Natural History in Washington, D.C.
Fox River Supports BCRF
Fox River presented a donation of more than $6,000 to The Breast Cancer Research Foundation (BCRF). BCRF was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic
BIKE Athletic Inks Endorsement Deal with Takeo Spikes
BIKE Athletic has signed Buffalo Bills linebacker Takeo Spikes, a nine-year veteran and two-time pro bowl linebacker, to be the face of the brand. Spikes’ endorsement contract is part of the BIKE rebranding effort…
Collective Licensing Renew Canadian Airwalk License with RMP
Collective Licensing, LLC, owner of the Airwalk, genetic, Vision and Vision Street Wear, Vision Skateboards, and other brands, has renewed its licensing agreement with RMP Athletic Locker Ltd. for the Airwalk brand. RMP will continue to lead the sales and
Aura Performance Footwear Elects Board
Aura Performance Footwear recently named its new Board of Directors at its first meeting in Providence, RI. The new Board will consist of F Chris Nelson, from Rhode Island Textile, Co.; Thomas Kean, Jr., NJ State Senator who recently won the NJ Republica
Gildan Acquires Kentucky Derby Hosiery
Gildan Activewear Inc. has entered into an agreement to purchase 100% of the equity of Kentucky Derby Hosiery Co., Inc., based in Hopkinsville, Kentucky. The total purchase price, including the assumption of all of Kentucky Derby's debt, is approxima
Oakley to Re-Brand Sunglass Retail Chains
Oakley, Inc. wil begin a strategic initiative to create the second largest U.S. sunglass specialty retail chain by re-branding its multi-brand, sunglass specialty retail store concepts under one name: 'Sunglass Icon.'
REI to Open Third San Diego Area Store
Recreational Equipment, Inc. plans to open a store in Chula Vista, Calif., at the Otay Ranch Town Center at the intersection of Eastlake and Olympic Parkways in the fall of 2006. The 26,000 square-foot store will employ about 55 full- and part-time staff.
Exel Hires Scream Agency
Scream Agency has been hired by Exel Sports N.A. Scream Agency will develop a comprehensive set of communication materials including: brand positioning, marketing planning, sales collateral and consumer pieces as well as an aggressive PR strategy.
OIWC Looks for Pioneering Women in the Bike Industry
The Outdoor Industries Women’s Coalition is accepting nominations for the first annual Pioneering Woman Award for the bike industry. This award honors women in the industry who have furthered the vision of the OIWC by demonstrating an outstanding commitme
Fisheries Conservation Act Passes Senate
The full Senate approved the Magnuson-Stevens Fisheries Conservation and Management Reauthorization Act of 2006, which moved forward with strong bipartisan support. Senator Ted Stevens (R-AK) successfully lead the effort to reauthorize the act which bears
Coca-Cola and NBA Team-up to Boost Basketball Participation
The National Basketball Association and The Coca-Cola Company have renewed and expanded their global marketing partnership to increase activities designed to connect with teens around the world…
New Balance Joins FESI
New Balance has joined The Federation of the European Sporting Goods Industry (FESI) as a new Regular Member. Over the past decade New Balance has grown substantially and the Federation of the European Sporting Goods Industry (FESI) is proud to welcome th
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal