BIKE Athletic has signed Buffalo Bills linebacker Takeo Spikes, a nine-year veteran and two-time pro bowl linebacker, to be the face of the brand. Spikes’ endorsement contract is part of the BIKE rebranding effort…
Author: SGB Media
Collective Licensing Renew Canadian Airwalk License with RMP
Collective Licensing, LLC, owner of the Airwalk, genetic, Vision and Vision Street Wear, Vision Skateboards, and other brands, has renewed its licensing agreement with RMP Athletic Locker Ltd. for the Airwalk brand. RMP will continue to lead the sales and
Aura Performance Footwear Elects Board
Aura Performance Footwear recently named its new Board of Directors at its first meeting in Providence, RI. The new Board will consist of F Chris Nelson, from Rhode Island Textile, Co.; Thomas Kean, Jr., NJ State Senator who recently won the NJ Republica
Gildan Acquires Kentucky Derby Hosiery
Gildan Activewear Inc. has entered into an agreement to purchase 100% of the equity of Kentucky Derby Hosiery Co., Inc., based in Hopkinsville, Kentucky. The total purchase price, including the assumption of all of Kentucky Derby's debt, is approxima
Oakley to Re-Brand Sunglass Retail Chains
Oakley, Inc. wil begin a strategic initiative to create the second largest U.S. sunglass specialty retail chain by re-branding its multi-brand, sunglass specialty retail store concepts under one name: 'Sunglass Icon.'
REI to Open Third San Diego Area Store
Recreational Equipment, Inc. plans to open a store in Chula Vista, Calif., at the Otay Ranch Town Center at the intersection of Eastlake and Olympic Parkways in the fall of 2006. The 26,000 square-foot store will employ about 55 full- and part-time staff.
Exel Hires Scream Agency
Scream Agency has been hired by Exel Sports N.A. Scream Agency will develop a comprehensive set of communication materials including: brand positioning, marketing planning, sales collateral and consumer pieces as well as an aggressive PR strategy.
OIWC Looks for Pioneering Women in the Bike Industry
The Outdoor Industries Women’s Coalition is accepting nominations for the first annual Pioneering Woman Award for the bike industry. This award honors women in the industry who have furthered the vision of the OIWC by demonstrating an outstanding commitme
Fisheries Conservation Act Passes Senate
The full Senate approved the Magnuson-Stevens Fisheries Conservation and Management Reauthorization Act of 2006, which moved forward with strong bipartisan support. Senator Ted Stevens (R-AK) successfully lead the effort to reauthorize the act which bears
Coca-Cola and NBA Team-up to Boost Basketball Participation
The National Basketball Association and The Coca-Cola Company have renewed and expanded their global marketing partnership to increase activities designed to connect with teens around the world…
New Balance Joins FESI
New Balance has joined The Federation of the European Sporting Goods Industry (FESI) as a new Regular Member. Over the past decade New Balance has grown substantially and the Federation of the European Sporting Goods Industry (FESI) is proud to welcome th
CamelBak Hires Axis Sports as SoCal Rep Group
CamelBak Products hired Axis Sports Group to their Southern California field sales team. Led by industry veteran Chuck Gerst, Axis Sports Group is a
customer-focused, high performance rep agency focused exclusively on the cycling, outdoor, and winter cha
Perry Ellis Appoints Gleason as Licensing President
Perry Ellis International Inc. appointed Mary Gleason as president of licensing. Gleason, a veteran brand-builder and fashion industry executive, will report directly to George Feldenkreis, chairman and chief executive officer.
Golf Galaxy Appoints New Independent Director
Golf Galaxy, Inc. appointed Douglas C. Neve to the company's Board of Directors effective June 15, 2006. The company said it expected Neve to be appointed to the Audit Committee concurrent with the company's Annual Meeting of Shareholders on Aug
WSA Works to Attract New EU Buyers
The WSA Show has worked closely with European buyers over the past year to define key needs and create new programs for building relationships between WSA exhibitors and European buyers. The resulting initiative helps detail buyers’ requirements, such as
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal