Ben Meadows Company and Brunton announce plans to donate a portion of catalog sales of any Brunton product to the upcoming SOILS: Worlds Underfoot exhibit at the Smithsonian Institution’s National Museum of Natural History in Washington, D.C.
“It’s the kind of project we look for. A real educational step for our company that ties directly into our product lines,” says John Smithbaker, Brunton President and CEO. “Were privileged and excited to collaborate with Ben Meadows and the Soil Science Society of America (SSSA) on this once-in-a-lifetime opportunity to help fund a unique exhibit, at one of the most prestigious museums in the world, emphasizing the vital role soil plays in our lives and the critical importance of stewardship and sustainability of the earth as a key natural resource.”
When consumers purchase any Brunton products from Ben Meadows now through December 31, a portion of the proceeds will be donated to the future SOILS: Worlds Underfoot exhibit.
With the help of donors across the country, the joint exhibition project of Smithsonian’s National Museum of Natural History and SSSA will open its doors to the story of soil in 2008. This 5000-sq.-ft., major special exhibition will be seen by more than 6 million visitors a year and occupy one entire hall of the most-visited natural history museum in the world.
The soils exhibition will be a groundbreaking, original interdisciplinary museum exhibit to foster greater public understanding of soils. It will bring together scientific research in many fields and the Smithsonian’s educational outreach capabilities in a wide-reaching public programming effort. It is being developed as part of the museum’s Forces of Change outreach program, which explores the forces that shape and sustain the world we live in.
