Gander Outdoors, formerly known as Gander Mountain, is now open in Eau Claire, WI.
Author: SGB Media
L.L.Bean Launches First-Ever Outdoor Coworking Space
L.L.Bean has partnered with leading coworking provider, Industrious, to launch an initiative to bring more outdoor time into the workday with the introduction of “Be an Outsider at Work.”
Goat Announces New Chief Operating Officer
Goat, a leading marketplace for authentic sneakers, announced the appointment of Lizzie Francis as the company’s first chief operating officer. Francis will report to CEO and co-founder, Eddy Lu.
Fleet Feet Selects Fish Consulting For PR
Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.
Columbia Sportswear Partners For Litter Control Pilot Project
Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.
Foot Locker Partners With NBA Draft Prospects On Campaign
Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
SFIA Urges Trump Administration To Avoid Escalation Of “Trade War”
Following President Trump’s announcement of his intent to impose an additional $200 billion in tariffs on goods manufactured in China, Tom Cove, SFIA’s CEO and president, urged the two countries to return to negotiation table and said the “strain of explosive tariff threats back and forth strikes at the foundation of our economy.”
FDRA Criticizes Additional Tariffs
The FDRA (Footwear Distributors & Retailers Of America) said the potential for additional tariffs on $200 billion in Chinese goods will likely “negatively impact all Americans of every walk of life.”
Varsity Brands To Be Acquired By Bain Capital
Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced the signing of a definitive agreement to be acquired by Bain Capital Private Equity, the private investment firm. Varsity Brands is being acquired from Charlesbank Capital Partners and funds managed and/or advised by Partners Group, which purchased the company in 2014.
Nike Drops Apparel Line After US Naval Academy Dispute
Nike pulled an apparel collection line done in collaboration with Los Angeles-based Undefeated after being accused of copying the US Naval Academy’s coat of arms.
Study Touts Social And Financial Benefits Of Regular Exercise
Aside from the more common goals that people try to achieve by working out, such as weight loss and building muscle, the findings from Freeletics, the fitness app, show fitness is key for general self-development and leading a goal-oriented life.
Iconix’s CEO Exits Amid Proxy Battle
Iconix Brands Group said John Haugh has resigned as CEO, president and a board member. The exit comes 17 days after Sports Direct said the company planned to nominate four members to Iconix’ board after vexing about the loss of major direct-to-consumer license agreements for Starter, Danskin, Ocean Pacific and Mossimo.
Puma Leaps Back Into Basketball
Marking its return to basketball in a big way, Puma announced the signing of Deandre Ayton, widely expected to be the number-one pick in Thursday’s NBA Draft, to an multi-year endorsement deal. Puma also honored basketball legend Walt “Clyde” Frazier with a lifetime contract and hired Jay Z as creative director to help guide basketball marketing.
American Sportfishing Association Elects Board Members For 2018
Four members of the American Sportfishing Association (ASA) were elected to fill two at-large seats and two regional seats on the board of directors. Their terms begin October 1 and they each will serve three-year terms. ASA is the trade association that represents the recreational fishing industry.
Retail Report Roundup – June 18
Studies arrived last week on the growth of customization in footwear and apparel, omnichannel order tracking, online-ad spam, mobile pay, the important of brand’s values and retailers paying off hackers.
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