During the 2008 NCAA Basketball Tournament, New Balance launched a new advertising campaign. The multi-media initiative includes television, print, and online efforts to reach performance athletes with a primary media target of 18- to 29-year-olds…
Author: sportsoneauthor
Racing Flats Remain a Vital Segment for Footwear Brands
Once only seen on the feet of the most elite-level athletes, racing shoes are becoming more visible deeper in the fields of many races. Claire Wood, footwear product line manager at Brooks says, “Ten years ago, only the front line would be wearing the rac
Stand Out From the Crowd
According to management consulting firm McKinsey & Company, strong retail brands result in more frequent consumer visits, higher per-customer spending, and the ability to charge premium prices.
What makes a great brand? Great brands stand for something..
Professionally and Personally, Running Leads the Way
For Dr. Paul Langer, a regular columnist for Performance Sports Retailer, running plays a central role in every aspect of his life. Professionally, as a member of Minnesota Orthopaedic Specialists, P.A., in Minneapolis, MN, Langer specializes in biomechan
Sharing the Wisdom
As long as people find peace outside, specialty retailers will be there to answer the eternal question, “What should I buy?”…
Co-Founders Buy Back Prana
In a management-led buyout, Beaver Theodosakis and his Prana co-founders are taking back the apparel company from Liz Claiborne, with help from private equity firm Steelpoint Capital Partners…
La Sportiva Expands Mountain Cup
La Sportiva will expand the reach of competitive trail running throughout the country by partnering with the leading trail races in each part of North America. These races will join together to form a competition to determine the fastest mountain runner..
Lance Armstrong Enters Boston Marathon
Lance Armstrong, the seven-time Tour de France champion, has entered the 2008 Boston Marathon, the Boston Athletic Association announced Jan. 17. Armstrong qualified for the Boston Marathon with a 2:46:43 finish at the 2007 ING New York City Marathon…
New Balance to Sponsor Inaugural Marine Corps Historic Half
The Marine Corps Marathon announced an agreement that recognizes New Balance as a presenting sponsor of the inaugural Marine Corps Historic Half (MCHH), to be held May 18, 2008 in Fredericksburg, VA…
Avia and USA Triathlon Partnership Announced
Avia has been chosen as the official running shoe partner of USA Triathlon (USAT), the sanctioning authority for over 2,300 multisport events nationwide…
Masback Leaves USATF for Nike
Craig Masback, CEO of USA Track & Field for the last 10 years, will become director of business affairs for Nike’s Global Sports Marketing Division. Masback will make the move over the next few months…
Fleet Feet Welcomes Record Number to Annual Winter National Conference
Fleet Feet, Inc. reported a record number of franchisees – representing 70 stores – and 38 apparel and footwear vendors attended its annual Winter Franchise Conference January 7-10…
Adidas to Rethink Olympic Support
Adidas officials told a German newspaper that the company will reconsider support for the Olympics after the 2008 Beijing Olympics in light of the continued ban by the International Olympic Committee on displays of the Adidas three-band logo on team unifo
Walking Co. Closes Natural Comfort Acquisition
The Walking Company closed its acquisition of substantially all the assets of Natural Comfort Footwear, Inc. effective Jan. 15. Natural Comfort, an independent comfort shoe retailer in Florida, has eight stores operating under the names Natural Comfort an
Fleet Feet’s Long Run
Fleet Feet was born in 1976 just as the first running boom was taking off, but the franchisor of 80 running stores appears to be getting a second wind. Here, Jeff Phillips, Fleet Feet’s president, discusses the successes at Fleet Feet, including its new F
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