La Sportiva will expand the reach of competitive trail running throughout the country by partnering with the leading trail races in each part of North America. These races will join together to form a competition to determine the fastest mountain runner.
The LaSportiva Mountain Cup will offer a $25,000 purse to draw elite level runners to the race series. Held at 13 venues, the Mountain Cup is also designed to attract recreational trail runners and help grow the sport at a local level.
As part of their efforts, La Sportiva is partnering with retailers and race directors around the country to promote the races locally. As the season progresses, points will automatically be scored and totaled. Participants and spectators can follow the Cup online throughout the racing season. Overall contenders will be scored on their best six races with $25,000 in cash prizes to be issued at the end of the series.