Sights and sounds from the inaugural Switchback Spring event in Nashville, Tennessee, featuring photos from show attendees, exhibitors and Outdoor Industry Association.
Author: SGB Executive
EXEC: Bain Study Sees Luxury Sector Facing Soft Second Half
Luxury consumption is expected to contract 2 percent to 5 percent for the year, according to a recent report from Bain & Company, across key luxury categories, as price fatigue and macroeconomic turbulence continue to weigh on consumers
EXEC: Switchback Spring Brings Energy Back to a National Outdoor Show
While energy was high and attitude was positive, the show, unfortunately, did not escape the usual backroom banter and aisle talk about the venue’s few shortcomings, particularly about timing. Diversified will need to be cautious about whom they listen to and the motives of those pushing in each direction, as the outdoor industry risks a déjà vu event with this new potential gem.
EXEC: Boulder’s Full Cycle Bikes & Colorado Multisport Acquired by Mike’s Bikes
Mike’s Bikes, the 18-store bike retail chain based out of California’s Marin County, has acquired Boulder’s Full Cycle Bikes & Colorado Multisport in an all-cash deal. Terms of the acquisition were not disclosed.
Report: Nike to Delay Launch of NikeSkims
Reuters is reporting that Nike’s launch of its planned NikeSkims activewear brand in the U.S. has been delayed as the two companies work to get the product right, according to a company spokesperson.
EXEC: Yakima to Transition DACH Region Distribution to Grofa Action Sports GmbH
Grofa Action Sports GmbH will serve as exclusive distributor in the Germany, Austria and Switzerland region, effective August 1, 2025. Phobos will transition to a distributor at that time for Czechia and Slovakia and as a Master Distributor for select developing markets in Europe.
EXEC: Nike Faces Needham Price Target Cut on Slow Recovery
Needham analysts trimmed their price target on Nike to $66 from $75 amid ongoing weakness in brand momentum and a slower-than-expected path to recovery. Needham’s Tom Nikic wrote, “NKE still faces headwinds from rationalizing over-supplied product franchises (Jordan, Dunk), brand heat still appears to be lukewarm, and they now have tariffs to contend with as well.”
EXEC: Koroyd, Smith, and Burton Settle U.S. Patent Dispute with Exclusive Patent License Agreements
Under the settlement terms, WaveCel technology is now restricted to use solely by Burton in those licensed, redesigned snow sports helmets, and may not be offered, supplied, or integrated with any other brands or partners in the snow sports helmet market.
EXEC: Havaianas Parent Inks North America Distribution Deal
The company stated that the Distribution Agreement does not foresee any initial cash outflow for either party and will have an initial length of four years commencing from the date of its execution. The agreement may be extended if certain previously agreed-upon metrics are met or by mutual agreement.
EXEC: Trump Announces U.S. and China Have Reached Trade Deal With 55 percent Tariff
President Donald Trump declared the trade war with China “done” Wednesday, while Commerce Secretary Howard Lutnick said tariffs on Chinese goods will be locked in at the current 55 percent rate without additional increases.
EXEC: Trump Tariffs Having Little Impact on Retail Footwear Prices
The May Consumer Price Index (CPI) came in cooler than expected, defying fears that the impact of President Trump’s tariffs would start to show a rise in prices. A separate analysis by the FDRA indicates that footwear prices in May likewise declined year-over-year.
EXEC: Asia FW Factories Post Weaker Shipment Volumes in May 2025
Yue Yuen manufacturing revenue growth flattened to only a 0.5 percent year-over-year in May 2025, a sharp deceleration from the April 2025 trend. Feng Tay’s May year-over-year shipment decline cycled against strong double-digit growth in May 2024.
EXEC: Morgan Stanley Downgrades Lululemon on Weakening U.S. Growth Outlook
Morgan Stanley downgraded Lululemon Athletica to “Equal-weight” from “Overweight” on waning confidence in a recovery in the company’s core U.S. market.
EXEC: Lululemon Shares Hurt by Analyst Price Target Cuts
Shares of Lululemon Athletica Inc. are down about 20 percent in mid-day trading on Friday, June 6 after the yoga-themed retailer trimmed its earnings guidance for the year as proposed tariffs threaten its supply chain. Lululemon officials on an analyst call remained bullish on Lululemon’s ability to manage the disruption. Calvin McDonald, company CEO, said, “We intend to leverage our strong financial position and competitive advantages to play offense.”
EXEC: Sports Direct Parent Votes Upend XXL ASA General Meeting; CEO Freddy Sobin Ousted
Frasers Group plc, who was represented with 28,776,450 shares and votes, equal to approximately 96.5 percent of the shares and votes represented at the general meeting, may be responsible for moving the managing director of Frasers Group IBML into the XXL Interim CEO role.
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